Associate Director, Rare Disease Product Marketing

Responsibilities

• Lead the development and execution of integrated rare disease brand plans, including customer segmentation, positioning, messaging, and omnichannel tactics for HCP, payer, caregiver, and field audiences.
• Translate market research, competitive intelligence, and field feedback into actionable recommendations that inform brand planning, launch readiness, value positioning, and marketing performance.
• Develop and manage HCP- and payer-facing promotional materials, including digital and field-facing tools, through the promotional review process to ensure strategic alignment, scientific accuracy, and timely execution.
• Manage agency and vendor partnerships for market research, creative development, media, analytics, and other marketing services to ensure high-quality, actionable deliverables on time and within budget.
• Lead annual operating planning and marketing budget management; prioritize initiatives, track spend and coordinate promotional asset lifecycle updates to support evolving brand and launch needs.
• Collaborate with Commercial, Medical, Market Access, Regulatory/Legal review, R&D, Corporate Affairs, and field teams to align brand strategy, customer engagement, advisory boards, peer-to-peer education, and congress initiatives.
• Communicate clear, actionable recommendations tailored to senior stakeholders; partner with commercial training and field teams to enable effective rollout and adoption of new materials and initiatives.
• Travel up to 25% for medical congresses, conferences, and internal meetings.
• It is imperative that REGENXBIO employees embody our core values by working collaboratively, building strong relationships and using clear communication to meet shared objectives.

Requirements

• Bachelor's degree required; advanced degree (MS, PhD, MBA, PharmD) in life sciences, business, or a healthcare-related field preferred.
• 7+ years of product marketing, brand management, marketing strategy, commercial insights, or related commercial experience within biotech or pharmaceutical industry, with rare disease and/or Duchenne experience preferred.
• Proven experience supporting or leading product launch preparation and lifecycle activities, including customer segmentation, brand strategy, promotional material development and approval, and field enablement.
• Strong understanding of drug development and commercialization processes, ideally within a rare disease, specialty, or gene therapy setting.
• Demonstrated ability to integrate primary (qualitative and quantitative) and secondary research into clear strategic recommendations, value propositions, and marketing tactics.
• Experience developing HCP-, caregiver- payer-facing content and working through promotional review and approval processes while maintaining scientific accuracy and compliance.
• Excellent written and verbal communication skills with the ability to influence and engage stakeholders across all levels of the organization.
• Track record of cross-functional collaboration with marketing, medical, market access, regulatory/legal, commercial operations, and field teams.
• Highly organized self-starter with strong analytical and problem-solving skills and comfort operating in ambiguity.
• Proficient with Excel, PowerPoint, and relevant market research, customer, and analytics tools; able to turn data into clear marketing implications.

Benefits

• We offer a comprehensive and competitive benefit & compensation package which includes market-competitive salaries, an annual bonus program, education assistance, retirement plan with employer match, stock options at all levels, summer hours and more!