Associate Director, Public Relations

Denver, CO (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own brand PR and retail marketing execution in a luxury D2C context, driving media coverage, showroom activations, and cross-channel campaigns that move traffic and sales.

  • Brand PR ownership: develop strategies, messaging, and campaigns to raise brand awareness across media and influencers.
  • Media & partnerships: cultivate media relationships and manage PR agencies, influencer gifting, and celebrity partnerships.
  • Retail brand marketing: coordinate retail showrooms and integrated campaigns that drive traffic and sales while aligning with leadership on brand positioning.

Job Description

  • Develop and implement comprehensive PR strategies to build brand awareness and support Brilliant Earth's mission
  • Cultivate and manage relationships with key media contacts, industry influencers, and editors to secure strategic coverage
  • Oversee the management of PR agencies, including weekly calls, reporting, editor product sends, and celebrity/influencer gifting
  • Collaborate on the planning and execution of events, including product launches, showroom openings, and special promotions
  • Partner with senior leadership to define and communicate brand positioning that resonates with target audiences
  • Develop and maintain consistent, compelling brand messaging across all consumer touchpoints
  • Oversee the development of integrated marketing campaigns that drive traffic, sales, and brand affinity
  • Create engaging PR materials, press releases, and content that support both retail and PR initiatives
  • In partnership with the VP of integrated marketing and Director of Visual Merchandising, serve as a key contributor in developing and articulating a comprehensive retail brand marketing strategy aligned with overall business objectives
  • Lead the activation of brand marketing initiatives in prioritized physical showrooms, including the successful launch of new showrooms.
  • 7-10 years of experience in brand marketing and public relations, with significant experience in a D2C retail environment
  • Proven track record of developing and leading retail brand executions at scale
  • Established media relationships and successful PR campaign history
  • Experience working with premium or luxury brands in an omnichannel environment
  • Exceptional strategic thinking, problem-solving, and analytical skills
  • Experience identifying and successfully executing celebrity, influencer and brand partnerships
  • Outstanding written and verbal communication abilities
  • Robust leadership skills with the ability to inspire and guide cross-functional teams
  • Ability to effectively balance multiple projects simultaneously in a fast-paced environment
  • Commitment to respect and inclusion in the workplace
  • Passion for sustainability, ethics, and social responsibility
  • Bachelor's degree in Marketing, Communications, or related field; advanced degree is a plus
  • Career Growth. We want to see you sparkle! Through regular 1-1’s with your manager, a variety of training opportunities, and an annual 360 review process for all employees, our leaders are dedicated to creating clear pathways for growth. Ask the hiring team for more information on how Brilliant Earth creates a culture of collaboration and growth during your interview conversations!
  • Diverse, mission-minded team. We were founded to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. Learn more about our impact and team diversity Here!
  • Lifestyle Spending Account. At Brilliant Earth, we're committed to your well-being. Enjoy company reimbursements for eligible wellness expenses, such as gym memberships, massage, counseling, and more!
  • Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.
  • Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry.
Brilliant Earth logo

Brilliant Earth

3.1 Glassdoor

Brilliant Earth was founded by Beth Gerstein and Eric Grossberg as a response to the lack of transparency and irresponsible mining practices that confront the jewelry industry today. Brilliant Earth began with the belief that exceptional quality, ethically sourced jewelry can be an effective tool for social change. From our award-winning jewelry designs and responsibly sourced materials, to our personalized showroom experience, customers never need to compromise between quality and conscience. Brilliant Earth makes jewelry you can feel good about wearing with thoughtful craftmanship in every phase of production. With our Beyond Conflict FreeTM diamonds and commitment to social and environmental responsibility, we hope to inspire a more transparent, sustainable, compassionate, and inclusive jewelry industry. Brilliant Earth is one of the fastest growing ecommerce jewelers in the world, and a leader in ethical origin fine jewelry. We are on the lookout for bright, motivated candidates who are eager to make an impact from day one and grow with a team of passionate and kind people!

Founded in 2005
San Francisco, California, USA
897 employees (300 in marketing)
43% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
5.3M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
42.9%
Direct
44.4%
Referral
4.8%
Social
4.8%
Paid
2.9%

Headcount Trend

Current headcount: ~904

Marketing Team

Marketing Team Size
55 (6% of company)

Funding

Total Funding
$40M
Last Raise
$40M
Debt Financing, 7 years ago

Funding History

  • Jan 2019
    Debt Financing • $40M

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