Responsibilities

• Demonstrates tactical and strategic knowledge of PR principles and skills with the ability to develop communications programs, campaigns and annual plans with oversight from senior managers
• Presents proactive and strategic thinking to advance the business and elevate client work, including the ability to apply competitor intelligence and trend spotting to identify new opportunities
• Contributes to key client correspondence, including daily updates, weekly status calls, monthly activity reports, etc. and actively engages in client and account team meetings
• Plays key role in building reporter relationships, developing and editing press materials, and leading strategic, proactive media outreach
• Demonstrates research abilities to support client programs, including analysis of media coverage and online conversation and identification and categorization of various stakeholders, including organizations and individuals to be engaged by clients
• Manages various projects for clients from initial concept to completion – anticipating challenges, troubleshooting problems, proposing solutions, offering client counsel, overseeing work quality and ensuring deadline and budget(s) adherence
• Assists project managers on tracking and monitoring account financials
• Participates in new business process by providing research, audit support, proposal preparation and general support throughout the pitch process
• Helps coach and motivate junior staff to produce quality work and challenge them by providing growth opportunities
• Possesses a strong understanding of MSL’s positioning and goals; emulates behaviors consistent with MSL’s values

Requirements

• At least three years of relevant experience in Public Relations, Marketing, Communications and/or related fields
• Proven ability to lead and manage multiple small or medium-sized projects simultaneously
• Clear understanding of the clients’ businesses and their missions
• Ability to help develop PR programming and plans, implement integrated tactics and mentor junior account team members
• Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with media