Associate Director, Programmatic

Responsibilities

• Direct and manage the daily workflow of all programmatic campaigns including proposal development, campaign activation and maintenance, and post-buy recaps
• Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs
• Assume accountability and ownership of programmatic campaign execution for assigned client accounts
• Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance
• Participate in forecasting exercises for senior management
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Adopt established account management standards and program management best practices

Requirements

• 5+ years of experience managing and activating end-to-end Programmatic campaigns for Display, Video, etc.
• Proven experience in effectively coaching and developing others, as this role will involve overseeing team members at the Manager, Senior Associate, and Associate levels
• Strong familiarity with DSPs, particularly DV360 and The Trade Desk
• Understanding of traditional and interactive media planning and buying elements
• Comfortable and confident with client communications and taking the lead in presentations and status meetings, with the ability to identify risks and effectively manage through issues
• Budget management experience, including forecasting and actualizing budgets
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.