Associate Director, Programmatic

Responsibilities

• Lead and mentor a team of managers and associates, guiding them on programmatic strategies, optimization techniques, and campaign execution.
• Provide senior-level programmatic expertise to our teams (e.g., Media, Business Intelligence, Creative, Ad Operations) and external partners (clients, media agencies, platform providers).
• Ensure campaigns are optimized for performance by leading your team to deliver data-driven recommendations that achieve client goals.
• Maintain relationships with data, inventory, and platform partners to ensure best-in-class campaign execution and identify new opportunities.
• Define and implement best practices for programmatic buying, campaign management, and reporting. Identify and guide process improvements to enhance efficiency and results.
• Manage resources to meet service level expectations, addressing any challenges related to workload and resource allocation.
• Collaborate across teams to ensure integrated strategies that use all available channels and platforms effectively.
• Ensure client satisfaction by overseeing the execution of programmatic strategies and providing regular communication on campaign performance and optimization.
• Support senior leadership in forecasting resource needs and driving revenue growth through enhanced programmatic capabilities.

Requirements

• 5+ years of experience in digital media, with 3+ years focusing on programmatic buying, campaign management, and optimization.
• Knowledge of programmatic advertising, including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), managing direct/manage service campaigns and other relevant technologies.
• Advanced proficiency in excel (can perform complex functions) for data analysis, reporting, and campaign tracking.
• Ability to present complex programmatic concepts and strategic recommendations to clients and our teams.
• Experience managing and mentoring programmatic teams, focusing on career development and skill-building.
• Project management skills, able to handle multiple campaigns, assets, and deadlines with precision.
• Ability to identify and resolve challenges before they impact campaigns.
• Experience in creating impactful PowerPoint presentations and presenting to clients and partners.
• Collaborative mindset with experience working across cross-functional teams, including media strategy, creative, and analytics.
• Awareness of current trends and developments in programmatic and digital media, and the ability to integrate these into applicable strategies.