Director, TV & Programmatic Media

Responsibilities

• Own TV and Programmatic Strategy
• Set the annual TV and programmatic strategy and plan for each brand, tied to growth marketing goals.
• Decide the mix across linear TV, CTV/OTT, streaming, DRTV and shoppable TV formats, and their role in launches and tent-pole moments.
• Bring new formats and partners into the plan, such as shoppable CTV and retail media on TV.
• Run Programmatic Buying
• Lead programmatic across display, online video, CTV and audio, including DSP strategy and setup.
• Build audience strategy with first-party data, retargeting, frequency and reach goals.
• Set brand safety, viewability and ad fraud standards, and hold partners to them.
• Manage Budget and Investment
• Own the TV and programmatic budget with Finance, including flighting, pacing and reforecasts.

Requirements

• 8+ years in media planning and buying, with deep TV and programmatic experience, brand-side or at an agency. Beauty or CPG strongly preferred.
• Has planned and bought linear TV, CTV/OTT and DRTV, including upfronts and network negotiations.
• Hands-on with programmatic and DSPs (such as The Trade Desk, DV360 or Amazon DSP), audience targeting and first-party data.
• Has owned a multi-million-dollar media budget and reported return to senior leadership.
• Strong in measurement: MMM, incrementality and lift testing, and attribution.
• Can show how media spend drove DTC, retail and Amazon sales.
• Has managed media agencies, platforms and measurement vendors.
• Strong with data and clear in presenting plans and results to executives.
• Works well across Brand, Creative, Ecommerce, Sales and Finance.