Manager, Programmatic

Responsibilities

• Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
• Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics.
• Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities.
• Create and enforce workflow processes to ensure deliverables are completed accurately and on time,
• Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
• Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic and digital platforms.
• Advanced Microsoft Excel User.
• Experience with other databases, visualization tools or coding languages is a plus.
• Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
• Strong presentation skills and comfort in presenting to senior stakeholders.
• Analytical abilities and quantitative skills.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.