Associate Director, Programmatic

New York City, NY (Hybrid)

$90K/yr – $115K/yrSenior LevelFull time

Posted 2 days ago

Job Summary

Owns data driven programmatic advertising programs end to end, from strategy and execution to optimization and cross functional collaboration.

  • Develop campaigns using automated platforms and real time bidding
  • Monitor performance and adapt to new technologies and audience insights

Job Description

Responsibilities

  • Develops and manages data-driven programmatic advertising campaigns that align with business goals and audience targeting strategies.
  • Utilizes automated platforms and real-time bidding to optimize ad placements, maximize reach, and improve ROI.
  • Collaborates with cross-functional teams to ensure seamless integration of programmatic efforts within broader digital marketing initiatives.
  • Continuously monitors campaign performance and adapts strategies to capitalize on new technologies, audience insights, and evolving industry trends.
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Salaries

Posted range

$90K/yr – $115K/yr

Taken straight from the job posting.

Programmatic median pay in the United States

$91K/yr

Most pay falls between $75K and $114K. Based on 604 salaries.

See all Adelphi Group salaries

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
136

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233
Adelphi Group logo

Associate Director, Programmatic

Adelphi Group · New York City, NY · Hybrid