Associate Director, Product Marketing

Responsibilities

• Partner with Product leadership to shape the product strategy with deep user, market, and competitive insights.
• Influence early product definition, naming, and user experience to ensure new capabilities deliver clear, differentiated value.
• Lead global go-to-market strategy and execution across major product launches and evergreen campaigns.
• Develop marketing storytelling that aligns with the in-product onboarding and discovery experience, driving sustained feature adoption.
• Make connections across 1P roadmap and 3P partner integration strategies to drive business goals and partner relationship value.

Requirements

• Bachelor’s degree
• 10+ years professional experience
• Experience connecting brand and product marketing with in-product user journeys and growth mechanics to drive full-funnel adoption.

Preferred

• Experience partnering with cross-functional leadership (Product, Eng, Design, Brand, and PR) to build engaging product experiences and GTM strategy.
• Experience collaborating with partners on strategy development and co-marketing campaigns.
• Experience launching and developing a new category.
• Experience in digital health tech.
• Understanding of marketing and selling under FDA regulation.
• Strong interpersonal skills and demonstrated ability to influence executive alignment.
• Experience delivering measurable, multi-channel, growth strategies, inclusive of retail and healthcare marketing sales motions.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.