Senior Performance Marketing Manager
Navan
USA (Remote)
$100K/yr - $140K/yrIn-houseFull-timeSenior level8+ years exp.
2 days ago
Associate Director, Performance Media
New York City, NY (Hybrid)
$135K/yr – $170K/yrSenior Level7+ years expFull time
Posted 1 day ago
Job Summary
Own the end-to-end performance media engine across Amazon Ads, DTC sites, and TikTok Shop, driving revenue, ROAS, and margin through strategic planning, creative testing, and cross-functional collaboration with Sales, Finance, and Brand teams.
- Own and optimize paid media across multiple channels, including Amazon, DTC, and TikTok Shop.
- Lead creative testing, measurement alignment, and tie-ins with promos and launches to maximize ROI.
Job Description
Responsibilities
- Own performance media strategy across Amazon Ads, DTC paid media, and TikTok Shop, with clear accountability to revenue, ROAS, and contribution margin.
- Define channel-specific media objectives tied to business goals (traffic growth, NTB acquisition, conversion lift, repeat purchase).
- Ensure media investment decisions are grounded in incrementality, efficiency, and commercial impact.
- Lead Amazon media planning and execution in close partnership with Amazon sales and retail teams.
- Optimize Ads against retail readiness, promotional moments, and inventory realities.
- Partner with Sales to align media pressure with pricing, promotions, and key retail moments.
- Own paid media strategy for Wella’s DTC brand sites, driving efficient acquisition, retention, and LTV growth.
- Scale TikTok Shop media in partnership with social commerce, content, and creator teams, with a clear test-and-learn mindset.
- Ensure consistency in measurement and performance standards across all platforms.
- Own briefing and managing performance media creative across Amazon, DTC, and TikTok Shop, ensuring all assets are designed to drive revenue and conversion
Requirements
- Bachelor's Degree required, Master of Business Administration (MBA) preferred
- 7–10+ years of experience in performance media, digital marketing, or eCommerce growth roles.
- Deep hands-on experience with Amazon Ads, retail media networks, and DTC performance channels.
- Strong understanding of media economics, attribution, and revenue-driven optimization.
- Proven ability to manage media budgets tied directly to sales outcomes.
- Highly analytical, comfortable working with data, dashboards, and financial metrics.
- Strong communicator with the ability to partner effectively with Sales, Finance, and senior stakeholders.
- Experience in beauty, CPG, or a fast-moving consumer environment strongly preferred.
- Performance & Analytics: ROAS, CAC/LTV, NTB, attribution, incrementality testing
- Retail Media Expertise: Amazon Sponsored Ads, DSP, retail media planning
Benefits
- health insurance
- life and disability insurance
- 401(k) retirement plan
- paid holidays and paid time off (PTO)
Salaries
Posted range
$135K/yr – $170K/yr
Taken straight from the job posting.
Performance Marketing median pay in the United States
Most pay falls between $85K and $148K. Based on 906 salaries.
Marketing Team
Marketing Team Size
33 (4% of company)
Median Career Experience
17 years
Median Tenure
12 years
Marketing Roles Posted (Last 30 Days)
6
Funding
Last Raise
Private Equity, 4 years ago
Funding History
- Oct 2021Private Equity Round
Traffic Signals
Monthly Visitors
691.1K
Traffic Source Mix
Search
55.8%
Direct
33.3%
Referral
5%
Social
4.6%
Paid
1%
Headcount Trend
Current headcount: ~804
Links
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