Associate Director, Paid Search

Responsibilities

• Own paid search strategy and performance for assigned accounts, aligned to client business objectives
• Act as a senior client partner, leading performance discussions, planning conversations, and strategic presentations
• Develop cross-platform paid search roadmaps, including testing, optimization, and growth initiatives
• Partner with analytics, programmatic, paid social, and broader media teams to deliver integrated recommendations
• Oversee campaign structure, budgeting, forecasting, and pacing to ensure performance and financial accountability
• Utilize platform automation and AI-enabled bidding and optimization tools to drive efficiency and insight, with thoughtful human oversight
• Evaluate emerging platform features, betas, and best practices to keep programs competitive and forward-looking
• Promote a test-and-learn approach focused on continuous performance improvement
• Lead, mentor, and develop paid search teams through coaching, feedback, and clear career pathing
• Set expectations for performance excellence, operational rigor, and strategic thinking

Requirements

• 5+ years of paid media experience, with a strong focus on paid search/SEM
• 2–4+ years of digital marketing experience across search, social, and/or display
• 2+ years of people management experience with a proven ability to lead and develop teams
• Deep understanding of paid search platforms, bid management and analytics platforms, performance metrics, and optimization strategies
• Strong analytical skills with the ability to turn data into clear insights and recommendations
• Comfortable presenting to senior level stakeholders and influencing client decision-making
• Highly organized, proactive, and collaborative with a passion for performance marketing excellence

Preferred

• Bachelor’s degree preferred

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tution? Wait no, Tuition Assistance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)