Responsibilities

• Lead the development , activation , implementation and optimization of omnichannel marketing strategies across owned, paid, and earned channels, with a focus on consumers and health care providers
• Design and implement integrated media campaigns leveraging digital, CRM, and web and field platforms to drive engagement across the customer journey and achieve business outcomes
• Partner cross- functionally with Brand, Field, Insights & Analytics, IT, Legal, Regulatory, Medical, and external agencies to ensure seamless execution and alignment to business objectives .
• Translate advanced analytics, segmentation, and behavioral insights into targeted, personalized engagement strategies.
• Establish test and learn methodologies, identifying and testing hypotheses in channels to establish proof of concept
• Own and optimize CRM and web solutions to support scalable, customer-centric engagement at key moments of influence.
• Drive continuous optimization through performance measurement, testing, and learning, with a strong bias toward action and delivery.
• Champion data-driven decision-making, ensuring campaigns are grounded in customer needs, behaviors, and preferences.
• Knowledgeable and experienced with key solutions including retargeting, next best action, field suggestions, LLM, machine-learning,
• Manage agency partners and external vendors to ensure excellence in strategy, execution, and operational rigor.