Associate Director, Marketing – US Biosimilars

Responsibilities

• Lead development, execution, and optimization of all sales and marketing tactics supporting biosimilar brands across their lifecycle.
• Manage the external marketing agency, including overseeing timelines, tactical development, briefs, budget tracking, and deliverable quality to ensure alignment with overall brand strategy.
• Serve as the primary marketing point of contact for the Patient Services vendor; oversee development and implementation of support program materials, ensuring consistency with brand messaging, compliance requirements, and strategic direction.
• Support and help with market research activities (qualitative and quantitative) across HCPs, patients, payers, and additional stakeholders to inform strategy, positioning, messaging, and launch planning.
• Partner closely with Sales to coordinate tactical execution, ensuring field-aligned materials, resources, and communications support biosimilar brand objectives.
• Collaborate with Market Access to support payer focused deliverables, contracting insights, pull through initiatives, and access-related messaging development.
• Drive creation and maintenance of detailed brand blueprints, launch plans, and cross functional timelines, ensuring all functions remain aligned and accountable to execution milestones.
• Coordinate with Commercial Operations, Supply Chain, Regulatory, Medical Affairs, and other internal stakeholders to ensure readiness for launch and ongoing brand support.
• Lead development of core brand materials including HCP messaging, disease state and product content, patient education, digital assets, trade communications, and congress/speaker program materials.
• Ensure all marketing activities are compliant with legal, regulatory, and medical review requirements, serving as a key contributor in promotional review processes.