ASSOCIATE DIRECTOR, MARKETING OPERATIONS / CMU ONLINE

Responsibilities

• Develops, creates, and manages high-quality marketing content across social media, blog, web, email, and print/traditional channels, including flyers, brochures, and other recruitment collateral.
• Executes and optimizes CRM and email communications using Slate, including campaign setup, segmentation support, and content development.
• Develops and maintains a comprehensive content calendar for CMU Online in collaboration with the marketing director, ensuring alignment with campaign priorities and institutional initiatives.
• Coordinates the execution of integrated marketing campaigns across multiple channels (digital and print), ensuring timelines are met and deliverables are completed.
• Contributes to content ideation and creative direction in partnership with marketing leadership, while maintaining a focus on execution and delivery.
• Collaborates closely with the University Marketing and Communications office and other internal stakeholders to ensure alignment with institutional messaging, priorities, and processes.
• Works cross-functionally with teams across CMU Online (e.g., student services, business and community outreach, Central Bound) to gather content, support initiatives, and align messaging.
• Assists in coordinating external vendors as needed to support campaign execution and content production.
• Monitors campaign timelines, workflows, and deliverables to ensure projects remain on track and do not stall.
• Supports ongoing updates and enhancements to CMU Online web and landing page content.

Requirements

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field.
• Two years of professional marketing experience with demonstrated success executing multi-channel marketing efforts.
• Demonstrated experience developing and managing content across multiple platforms, including social media (LinkedIn, Meta), web, email/CRM systems, blogs, and print/traditional marketing materials.
• Demonstrated experience working with CRM platforms (e.g., Slate) to support email communications, audience segmentation, and campaign execution.
• Demonstrated experience collaborating with cross-functional teams and managing projects across multiple stakeholders and priorities.
• Strong writing and storytelling skills with the ability to develop clear, engaging, and audience-focused content across formats.
• Exceptional organizational and project management skills, with a demonstrated ability to manage multiple concurrent projects, maintain detailed content calendars, and ensure timely execution of campaigns.
• Ability to balance creative thinking with operational discipline, contributing to content development while ensuring projects move forward efficiently and do not stall.

Preferred

• Master's degree in marketing, communications, journalism, public relations, or a related field; or progressively advanced experience in a related field.
• Demonstrated experience developing marketing content for higher education or adult learner audiences.
• Familiarity with Sitefinity or similar content management systems.
• Demonstrated understanding of social media performance metrics and content optimization best practices.
• Demonstrated experience supporting multi-channel campaigns that include email, social media, web, and print content.
• Demonstrated experience coordinating with third-party service providers (e.g., printers, agencies).
• Relevant certification(s) in digital marketing, content marketing, or analytics platforms.