Associate Director of Marketing and Communications

Responsibilities

• Develop and implement integrated marketing and communication strategies to promote EMSA programs, services, initiatives, and opportunities to diverse internal and external audiences, including prospective and current students, parents and families, alumni, faculty, staff, campus leadership, community members, and the general public.
• Manage all central marketing and communication channels within EMSA. Produce collateral aligned with marketing and communication plan.
• Develop and execute communications that engage external audiences, including prospective students, parents and families, alumni, community members, partners, and the general public, using appropriate digital, web, social media, print, video, and other communication channels.
• Serve as marketing and communications subject matter expert and strategic advisor to EMSA departments.
• Develop communications strategies, messaging, resources, and audience engagement approaches aligned with UW, UW Bothell, and EMSA priorities and brand standards.
• Consult with EMSA departments and campus partners to identify communication needs, target appropriate audiences, and select effective communication channels. Develop strategies and a marketing and communications plan that increase awareness and engagement with programs, services, and initiatives.
• Lead division-wide efforts to ensure marketing and communication is aligned with best practices. Develop resources that can be used broadly by EMSA departments whose staff may or may not include individuals with training in marketing and communications; and whose departments may or may not have staff with marketing and communications as part of their portfolio of work.
• Collaborate with other divisions across campus to ensure EMSA communications are coordinated with other campus communications. Identify areas of overlap and adjust tactics as needed.
• Hire, train, and supervise a marketing intern, contract student employees, and/or student volunteers to support the development of marketing and communication collateral.
• Manage annual marketing/communications budget.

Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, English, PR, or related field.
• Five years of progressively responsible experience in marketing, communications, public relations, or a related field.
• Applicants who do not meet these qualifications WILL NOT be forwarded to the Hiring Manager.

Preferred

• Experience developing targeted messages and communications for diverse audiences.
• Proven competence in one or more of the following - strategic e-mail communications, social media, graphic design and layout, web development.
• Working proficiency with Adobe Creative Suite, Photoshop, InDesign, Illustrator, and Microsoft Office Programs.

Benefits

• Other Compensation:
• For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/