Associate Director, Marketing Analytics & Omnichannel Operations Consulting

Responsibilities

• Own the analytical strategy, workplan, engagement economics, and delivery quality for omnichannel measurement and marketing analytics engagements across one or more life sciences clients.
• Serve as a trusted advisor to senior client stakeholders, translating complex analytical findings into strategic insights, business cases, and actionable recommendations.
• Lead the design and delivery of marketing mix models, multi-touch attribution, segmentation, predictive targeting, personalization, test-and-learn, and ROI measurement solutions.
• Lead, mentor, and develop high-performing case teams, including managers, analysts, and colleagues supporting global or offshore delivery.
• Identify and shape opportunities to expand client engagements, introduce new analytics methodologies and AI/ML capabilities, and contribute to proposals, statements of work, and client presentations.

Requirements

• A bachelor’s degree in Marketing, Business, Statistics, Data Science, Economics, or a related field.
• 8 to 10+ years of progressive experience in marketing analytics, digital analytics, or commercial analytics within the pharmaceutical or biotechnology industry.
• Significant client-facing experience gained within management consulting, an analytics advisory firm, or a pharmaceutical or biotechnology commercial analytics environment.
• At least three years of direct people leadership and engagement or project leadership experience.
• Advanced knowledge of marketing analytics techniques, including marketing mix modeling, multi-touch attribution, segmentation, predictive or propensity modeling, test-and-learn design, and ROI measurement.
• Strong knowledge of life sciences commercial and marketing data sources, such as IQVIA, Symphony Health, Komodo, prescription claims, CRM or Veeva, and digital and media engagement data.
• Demonstrated ability to lead global, cross-regional, remote, or matrixed teams across multiple locations and time zones.
• Executive-level communication, storytelling, and stakeholder management skills, with the ability to build trusted relationships and influence senior client leaders.
• Strong engagement management capabilities, including staffing, budgeting, timeline management, quality control, and delivery oversight.
• Understanding of regulatory, legal, and privacy requirements related to the use of commercial and customer data.

Preferred

• An MBA or relevant master’s degree.
• Previous experience with a leading consulting or analytics advisory firm serving life sciences clients.
• Experience leading omnichannel analytics for a product launch, particularly within specialty care or oncology.
• Experience evaluating or implementing AI/ML or generative AI capabilities within marketing or commercial analytics.
• Working knowledge of Power BI, Tableau, SQL, or Python.
• Experience with cloud data platforms such as Snowflake or Databricks and modern MarTech or AdTech ecosystems.
• A track record of growing client accounts, shaping proposals, or developing new service offerings.
• Willingness and ability to travel to client sites when required.

Benefits

• Cognizant also offers a comprehensive benefits package, including medical, dental, vision, life insurance, paid holidays, paid time off, a 401(k) plan, and wellbeing programs designed to support your physical, mental, and financial wellness.