Associate Director, Marketing Analytics - Eye Care

Responsibilities

• Act as an intelligence partner focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and trends within the Eye Care space.
• Proactively identify primary research and analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights across consumers, HCPs and trade channels.
• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
• Perform thought-provoking and sophisticated syntheses of learning across primary research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
• Design and execute against measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding of execution, engagement, and impact of Eye Care brand programs and tactics.
• Coordinate and manage monthly program performance assessments (i.e. business reviews) on topics that will make the highest impact on the business.
• Help manage data strategy efforts to ensure accurate and reliable data assets are incorporated within agile analytics capability to enable seamless, codeless, visualization-enabled analytics.
• Explore and apply AI and generative AI tools to speed up and improve research and analytics, across synthesis, and reporting / uncovering insights from data, while using sound judgment on accuracy, data privacy, and compliance.
• Leverage innovative, sophisticated analytic models that address critical issues, but also meet key business criteria. Be able to effectively communicate the results of these complex analytic models and influence action to improve brand performance.

Requirements

• BA or BS degree required.
• 10+ years relevant marketing research and/or analytics experience required.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
• Proven experience as an integral member of a high-performing work team.
• Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment.
• Strong leadership skills and the ability to collaborate effectively cross-functionally within the organization and with external agencies.
• Demonstrated project management skills.

Preferred

• Advanced degree (MA, MS, MBA, PhD) preferred.
• Experience in Eye Care industry, Over the Counter (OTC) and pharmaceutical syndicated data sources is preferred.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.