Associate Director, Marketing Analytics

Responsibilities

• Lead media measurement strategy for the Chief Brand Officer
• Own the measurement strategy and analytical roadmap for Social, TV, Influencer, and Content Marketing.
• Define how Marketing Mix Modeling, controlled experiments, platform lift studies, attribution, brand measurement, and customer analytics work together within a common measurement framework.
• Identify gaps in data, methodology, and reporting and build a prioritized roadmap to improve Chewy's media measurement capabilities.
• Own Marketing Mix Modeling and media effectiveness
• Serve as the subject matter expert for Marketing Mix Modeling, including model design, variable selection, calibration, validation, interpretation, and business application.
• Validate MMM findings with incrementality tests, lift studies, attribution, and other causal evidence, and clearly communicate uncertainty and methodological limitations.
• Partner with internal teams and external vendors to challenge assumptions, improve model quality, and develop practical scenario-planning tools.
• Build a rigorous testing and learning program
• Design and evaluate geo experiments, matched-market tests, holdouts, conversion-lift studies, audience tests, and other incrementality approaches.

Preferred

• Experience leading media measurement in a large consumer, retail, e-commerce, subscription, or direct-to-consumer business.
• Experience with MMM platforms or frameworks such as Google Meridian, Meta Robyn, or comparable custom solutions.
• Experience integrating MMM with experiments, platform studies, attribution, brand research, and customer-level analysis.
• Familiar with media and measurement platforms such as Meta, TikTok, YouTube, Google, The Trade Desk, Nielsen, Kantar, or similar tools.
• Knowledge of reach and frequency measurement, adstock, saturation curves, interaction effects, halo effects, and long-term brand impact.
• Experience with Snowflake, Databricks, dbt, Sigma, Tableau, or comparable modern data and business-intelligence platforms.
• Experience managing agency or vendor relationships related to MMM, media analytics, brand measurement, or experimentation.

Benefits

• We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
• Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.