Associate Director, Marketing

Responsibilities

• Field Team Education & Engagement: Develop and execute KOL-led education and training initiatives that enhance field team clinical expertise, scientific engagement capabilities, and understanding of key disease state and brand messages.
• Thought Leader Liaison Resources: Lead the strategy, development, implementation, and optimization of resources, tools, and engagement approaches that enhance TLL effectiveness and support meaningful KOL interactions.
• Thought Leader Liaison Insights: Support the end-to-end KOL insights process, including strategic objective development, partner on field training, insight collection, analysis, reporting, and dissemination of actionable insights across the organization.
• Thought Leader Liaison Operations: Ensure TLL targets, KOL data, activities, insights, and records across Veeva and other systems are accurate, optimized, and compliant; proactively flag issues, support reporting, and drive operational process improvements.
• Commercial Advisory Boards: Execute the U.S. TTR Commercial Advisory Boards to inform business decisions and strengthen engagement with external experts.
• Performance Measurement & Optimization: Establish and monitor metrics to evaluate the effectiveness of KOL engagement activities, educational initiatives, TLL resources, and insight generation programs while driving continuous improvement.
• Cross-Functional Collaboration: Partner with Medical Affairs, Commercial, Marketing, Legal, Compliance, and field leadership to align educational, engagement, and insight initiatives with organizational priorities and regulatory requirements.
• Vendor & Agency Management: Provide oversight of external agencies, vendors, and strategic partners supporting educational initiatives, content development, advisory boards, and engagement programs.
• Therapeutic Area Expertise: Maintain deep understanding of the therapeutic area, healthcare professional educational needs, competitive landscape, and industry best practices to inform engagement and education strategies.
• Strategic Innovation & Excellence: Identify and implement innovative approaches that strengthen KOL engagement, advance TLL capabilities, and increase organizational impact.

Requirements

• Bachelor’s degree required; MBA or advanced degree in life sciences or marketing preferred.
• Experience building and leading ad boards, the TLL organization, and KOL strategy.
• 8+ years of experience in pharmaceutical or biotech marketing, healthcare consulting, or healthcare agency with a focus on HCP engagement, medical education, or peer-to-peer strategy preferred.
• Ability to navigate a dynamic, fast-paced environment by managing competing and complex priorities and engaging with cross-functional partners to ensure goals are met efficiently and collaboratively.
• Demonstrate a meticulous attention to detail, ensuring accuracy, consistency, and quality across all deliverables, communications, and project components.
• Deep understanding of compliance requirements and experience in highly regulated environments.

Benefits

• Alnylam’s robust Total Rewards package is designed to support your overall health and well-being. We offer comprehensive benefits including medical, dental, and vision coverage, life and disability insurance, a lifestyle reimbursement program, flexible spending and health savings accounts and a 401(k)with a generous company match. Eligible employees enjoy paid time off, wellness days, holidays, and two company-wide recharge breaks. We also offer generous family resources and leave. Our commitment to your well-being reflects our belief that caring for our people fuels the impact we create together.