Associate Director, Integrated Investment

Responsibilities

• Develop short and long-term investment activation plans based on the client’s stated business objectives, implement those plans, and achieve key metrics (KPIs)
• Extract insight/actions from data and relate the “story” back to client’s business goals
• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of your team
• Present and lead digital and video strategic and tactical plans with clients, staff and internal teams
• Provide regular insights and training to challenge and develop team members
• Facilitate and manage campaign creation, forecasting, budgeting, pacing, and optimization
• Understand business concepts and client objectives to identify campaign expansion opportunities
• Manage agency partner or technology relationships needed to support campaign initiatives
• Show innovation and thought leadership in leading the integrated media planning and activation with new solutions and pilot opportunities as appropriate
• Provide feedback and input for the development of the annual roadmap and learning agenda

Requirements

• 5+ years of work experience with 2+ years of experience successfully leading digital and video investment teams
• In-depth understanding of video campaign management and digital direct optimization practices
• Strong program management and organizational skills, being able to manage multiple projects at once and enjoying working in a fast-paced, results-oriented agency
• Strong leadership and management skills, and committed to nurturing, training and growing your team
• Demonstrated ability to collaborate and be a team player with client business lead and other strategists and peers to deliver top quality work that exceeds the client's goals and KPI's
• Demonstrated ability to extract analytical insights, tell a story, and deliver recommendations with rationale