Associate Director, Go to Market

Responsibilities

• Brand Marketing Strategy: Set the key pillars for each brand that allows it to stand out in a crowded marketplace, rooted in product truths and competitive advantages.
• End-to-End Annual & Campaign Ownership: Serve as the accountable lead directly responsible for architecting, launching, and optimizing annual GTM growth plans and unique integrated campaign launches with nuanced marketing moments for each brand.
• Strategic Brand Growth & Positioning: Establish core growth pillars and positioning strategies for each portfolio brand, translating macro market trends, competitive shifts, and commercial pressures into clear commercial marketing outcomes.
• Full-Funnel Integrated Architecture: Author high quality overarching, omni-channel high briefs that seamlessly connect brand storytelling, target segment needs and channel nuances with business and marketing KPIs.
• Cross-Functional Marketing Orchestration: Direct cross-functional working teams across the Business, Brand, Creative, Media, Local Marketing, Retail, Sponsorships, Digital, Performance, Product, Sales, and more to translate business objectives into high-impact marketing plans with flawless execution and messaging consistency.
• Performance Measurement & Commercial Optimization: Continuously evaluate real-time campaign performance against business KPIs, utilizing advanced analytics to direct agile channel optimizations and articulate marketing ROI to executive leadership.
• Strategic Roadmap Marketing Governance & Orchestration: Own the comprehensive GTM roadmap across the brands and strategic priorities; establish centralized governance, proactive risk mitigation, and executive status visibility to ensure seamless end-to-end execution and on-time market delivery.

Requirements

• Bachelor’s degree or four or more years of work experience
• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Eight or more years of progressive marketing leadership experience, with a proven track record of owning end-to-end GTM strategy and integrated brand planning for multi-product or multi-brand portfolios.
• Highly organized with the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment
• Understanding of marketing strategies within national retail
• Strong project management skills with experience in marketing intake systems and navigating legal approvals
• Exceptional communication skills with the ability to lead cross-functional teams and influence stakeholders without direct authority
• Ability to thrive in a fast-paced environment and pivot strategies based on shifting market conditions
• Excellent written and verbal communication skills
• Ability to ground marketing work within specific business needs and pressures

Preferred

• Master’s degree – better if you have an MBA
• A deep technical understanding of the marketing tools, technologies and practices needed to shape the marketing landscape
• Proficiency in marketing analytics and reporting
• Experience with performance marketing, paid media, or any marketing channel activation
• Passion for digital marketing, new technologies and constantly evolving our approach to marketing
• Telecommunications experience

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
• Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.
• For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.