Associate Director, Digital & Performance Marketing

El Segundo, CA (On-site)

$130K/yr – $145K/yrSenior Level8+ years expFull time

Posted 10 days ago

Job Summary

Own end-to-end digital platform strategy and execution across UX, promotions, email CRM, and content for a major sports entertainment brand, leading strategy, vendor management, campaign execution, and performance measurement.

Own and optimize cross-channel digital experiences and campaigns
Lead vendor selections and data-driven performance reporting
Coordinate content, emails, and promotions for game seasons

Job Description

Responsibilities

Digital Platform Strategies
- Lead UX design for all digital platforms following business direction to drive revenue and profitability, coordinating with creative teams to align strategy with visual experience
- Lead digital vendor evaluations, RFP processes and freelancer engagement to ensure platform capabilities are evaluated against technical, marketing, operational, and business requirements and effective and efficient resources are used to produce best-in-class digital experiences
- Oversee, direct and manage the digital marketing calendar, including campaign assignments, deployment schedules, builds, testing, approvals, and sends across digital platforms
- Ensure digital content remains accurate, current, functional, and aligned with brand and business priorities
- Lead strategic alignment across performance marketing and digital marketing tactics for game promotions
Game Promotions and Performance Marketing Strategies
- Direct the implementation of a rinse and repeat, layered system for ticketing promotions across performance and digital channels across 40+ home game seasons with finite resources
- Supervise the creation of a multi-paid social strategy including launches, budget management, data tracking, analysis, optimization, and reporting
- Oversee briefing process for creative assets needed across paid campaigns, with attention to high-performing engagement, integrated storytelling, global partnerships inclusion and production requirements

Requirements

Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred
Minimum 8-10 years in marketing, minimum 5 years in digital, product or e-commerce marketing
Minimum 4-5 years people management experience
Proven success launching and implementing digital marketing initiatives for high-profile global brands
Proven success managing reporting of paid performance campaigns and finding efficiencies
Agency experience or agency management experience a plus
Experience in A/B and multivariate testing
CMS Platforms (Wordpress)
Figma
Adobe Creative Suite

Preferred

Agency experience or agency management experience a plus
Advanced and continuing education preferred

Salaries

Posted range

$130K/yr – $145K/yr

Taken straight from the job posting.

Performance Marketing median pay in the United States

$109K/yr

Most pay falls between $85K and $149K. Based on 903 salaries.

See all Performance Marketing salaries See more Performance Marketing jobs

See all The Los Angeles Lakers, Inc salaries

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