Own the paid media function for client books, guiding strategy, cross-channel growth, and cross-functional delivery.

• Paid Media Associate Directors own the Advertising function on their book of clients. This includes developing overall paid media strategy, helping to grow the client’s business through additional advertising channels and ensuring team execution meets and exceeds client expectations.
• Effectively manage and lead all Advertising team members on particular client team(s)
• Identify training and development needs of client team and broader functional team
• Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
• Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
• Lead hiring process for Advertising team members on their client team
• Oversight for on boarding new clients within their office location
• Ensure integration with other functional teams
• Grow business:
• Determine how to increase and expand paid media services for their clients

• Help identify and test new channels and products, highlighting results and sharing across organization and externally
• Ensure advertising strategy aligns with client’s overall business goals
• Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
• Main point of contact for search engine partners
• Oversee terms and conditions, IOs, etc, including legal review and team communication
• Point of escalation for engine related issues
• Manage logins, ensure compliance
• Responsible to ensure all client teams are informed of new products and engine enhancements

• Coordinate presentations from providers for Advertising team or broader agency
• Coordinate QBR from key engine partners

Requirements

• Bachelor’s degree in marketing, advertising or communications
• 5+ years of work experience managing accounts focused on delivering and optimizing social/search marketing and/or other interactive advertising campaigns
• Possess advanced knowledge of direct marketing principles and strategies
• Have polished presentation, communication and listening skills

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave
• paid medical leave
• STD/LTD insurance benefits