Associate Director, Digital Activation

Chicago, IL (Hybrid)

$70K/yr – $125K/yrSenior Level3+ years expFull time

Posted 3 days ago

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Job Summary

Own and optimize the team’s daily performance and strategic media plans by translating client needs into actionable digital media strategies while ensuring ROI and operational efficiency.

  • Lead day-to-day team performance and task prioritization
  • Bridge senior leadership, clients, and internal teams to convert business requirements into digital media strategies

Job Description

Responsibilities

  • Manage daily team performance and trajectory, ensuring alignment with agency objectives and client expectations
  • Be accountable for your direct reports’ day-to-day performance and task prioritization
  • Facilitate partnership between senior leadership, clients, and internal teams to translate business requirements into executable digital media strategies
  • Review, assess, and provide constructive feedback on partner media plans to ensure strategic alignment, efficiency, and ROI maximization
  • Demonstrate proficiency in client/agency finance processes, billing protocols, and resource allocation
  • Champion agency processes and best practices to ensure operational efficiency, accountability, and consistent client satisfaction

Requirements

  • Management Experience: 3+ years in a management role; must be comfortable managing a team of several employees (at least 2+ employees) Must love managing and leading a team of passionate and dedicated media professionals across digital areas Meeting with senior leaders to understand and facilitate client, agency and business requests Understanding of client/agency finance process; client billing and employee hours/pacing against business scope Must follow all agency process to support/push continued adherence to facilitate workflow and manage expectations
  • Digital Media Expertise: - 4+ years of strategic digital media planning and execution - Deep expertise in digital marketplace dynamics—including media rates, buying models, negotiation strategies, and contract execution - Advanced proficiency in media math and data-driven optimization - Deep proficiency with Prisma (non-negotiable) - Proven ability to review, evaluate, and critique partner media plans for strategic alignment and optimization - Fluency in media terminology and industry standards

Preferred

  • Hands-on experience managing and executing campaigns within ecommerce platforms (Instacart, DoorDash, Walmart Connect)
  • Background in curating custom content programs, with cross -channel components
  • Social media experience (Meta, TikTok)
  • Experience optimizing digital media strategies for conversion-focused campaigns
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
140