Associate Director, Data and Analysis

Responsibilities

• Serving as a trusted strategic partner to clients, developing close working relationships and providing a blend of agency expertise and consultative guidance.
• Partnering closely with paid media teams to evaluate campaign performance, measurement results and opportunities to optimize media investments.
• Analyzing Marketing Mix Modeling (MMM) results, translating findings into actionable insights and collaborating with media strategy teams to inform and optimize media plans.
• Interpreting brand lift studies and other measurement outputs to understand campaign effectiveness and identify opportunities for improvement.
• Developing forecasts, projections and analytical models using Excel to support media planning, investment decisions and strategic recommendations.
• Looking beyond the numbers to understand the underlying drivers of consumer behavior, campaign performance and business outcomes.
• Connecting insights across multiple workstreams and translating complex findings into compelling stories and strategic recommendations for clients and internal stakeholders.
• Working across the broader PESO ecosystem, identifying opportunities to connect data, media, creative, CRM and other marketing disciplines to deliver more integrated solutions.
• Understanding the technical infrastructure and measurement capabilities that support the media ecosystem, partnering with technical teams as needed to inform recommendations and solutions.
• Leading client presentations and confidently communicating analytical findings, strategic implications and recommendations to senior stakeholders.

Requirements

• 7-9 years of experience in analytics, data strategy, media measurement or marketing analytics within an advertising agency, management consulting company or ad tech environment.
• Strong understanding of the paid media ecosystem, with previous experience partnering closely with paid media teams and understanding how media strategy, investment and performance intersect.
• Experience interpreting Marketing Mix Modeling (MMM) results and translating findings into actionable media optimization recommendations.
• Familiarity with brand lift studies, campaign measurement and other methodologies used to evaluate marketing effectiveness.
• Strong Excel skills, including experience developing forecasts, analyzing data and building analytical models to support business decisions.
• Exceptional analytical, critical thinking and problem-solving skills, with the ability to dig beneath the surface of the data to identify meaningful insights and opportunities.
• Strong strategic storytelling and presentation skills, with the ability to connect disparate data points and communicate a clear, compelling narrative to clients and internal teams.
• Proven ability to build and maintain strong client relationships, confidently lead client conversations and present strategic recommendations.
• Experience managing, mentoring and developing analysts, with the ability to provide direction while empowering team members to take ownership of their work.
• Understanding of digital media measurement, tracking and technical infrastructure, including familiarity with how media data is collected, organized and utilized. Hands-on technical implementation experience is not required.

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Benefits

• benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.