Associate Director, Consumer Marketing (Dermatology)

Sleepy Hollow, WY (Hybrid)

$157K/yr – $257K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own dermatology consumer marketing by owning DTC channels, campaigns, and partner-driven omnichannel investments; turn patient insights into fast, testable campaigns while staying compliant and driving measurable engagement.

Channel ownership: own social, search, audio, influencers, websites, CRM, video, programmatic, and emerging platforms for dermatology consumers.
Optimization and insights: translate analytics and market research into campaigns and decisions that lift engagement and conversion.
Collaboration and compliance: work with cross-functional teams and agencies to deliver campaigns that meet regulatory standards and business goals.

Job Description

Own and optimize dermatology consumer marketing across DTC channels and experiences, translate data into actionable campaigns, and drive patient engagement through integrated, compliant omnichannel programs.

Own DTC channels and experiences across social, search, audio, influencer, websites, CRM, online video, programmatic media, and emerging digital platforms.
Support development and execution of integrated campaigns and ensure cross-channel consistency.
Partner with media agency to optimize omnichannel media investments and measure impact across digital and traditional channels.
Leverage patient insights, analytics, market research, and business data to drive campaign optimization.
Support website and content strategy to keep experiences discoverable and AI-friendly.
Support CRM strategy to improve personalization and consumer engagement.
Identify and evaluate new marketing technologies and capabilities to enhance engagement and performance.
Support management of agency partners and budgets to deliver high-quality campaigns on time.
Collaborate with HCP Marketing, Market Research, Patient Services, Analytics, Medical, Legal, Regulatory, and Alliance teams to ensure a seamless consumer experience.
Ensure all materials meet corporate, regulatory, legal, and compliance standards.