Associate Creative Director

Responsibilities

• Lead the development of innovative campaign concepts for direct mail, digital, email, and multi-channel marketing programs.
• Translate client objectives, audience insights, and performance goals into compelling creative executions.
• Participate in creative brief development and brainstorming sessions.
• Create campaign themes, messaging frameworks, and creative approaches that align with brand and business objectives.
• Use AI-enabled creative tools as an integral part of concepting and development to generate, evaluate, iterate, and refine campaign ideas, messaging, visual directions, and content variations—while ensuring originality, brand alignment, accuracy, compliance, and production feasibility.
• Develop headlines, value propositions, offer positioning, direct response copy, and campaign messaging.
• Ensure messaging is clear, persuasive, audience-focused, and aligned with brand standards.
• Collaborate with copywriters and subject matter experts to refine content and improve performance.
• Review and edit creative assets to maintain voice, tone, and consistency across channels.
• Partner with designers and production teams to bring concepts to life.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Graphic Design, Journalism, or related field.
• 5+ years of creative experience in an agency, direct marketing, financial services, fintech, banking, insurance, or related environment.
• Demonstrated experience developing integrated marketing campaigns with a strong emphasis on direct mail.
• Strong portfolio showcasing concept development, campaign thinking, copywriting, and creative execution.
• Demonstrated hands-on experience using generative AI and other AI-enabled creative tools across the creative lifecycle, including ideation, copy and visual exploration, rapid prototyping, iteration, and development of execution-ready concepts.
• Proven ability to create compelling direct response messaging.
• Experience collaborating with designers, writers, strategists, and production teams.
• Strong presentation and communication skills.
• Ability to manage multiple projects in a fast-paced environment.

Preferred

• Direct mail expertise including acquisition, retention, loyalty, and cross-sell campaigns.
• Experience in financial services, banking, fintech, insurance, or regulated industries.
• Design experience using Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Understanding of testing methodologies, audience segmentation, personalization, and performance marketing.
• Experience presenting creative concepts to executive-level stakeholders and clients.

Benefits

• For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits