Senior Director, Industry Strategy (Creative Effectiveness)
Zappi
USA (Remote)
In-houseFull-timeSenior level10+ years exp.
3 hrs ago
Associate Creative Director, Copy
Rockford, IL (Hybrid)
Salary Not AvailableSenior Level8+ years expFull time
Posted 4 months ago
Job Summary
Own the copy and narrative strategy across brand and product, shaping Saucony's tone and culture-aware storytelling for global markets.
- Own high impact creative concepts and elevated copy across campaigns, product launches, retail, social, editorial, and film.
- Define and evolve tone-of-voice with cross-functional partners and culturally relevant narratives that travel regionally.
- Own the craft and storytelling framework, leading ideation to execution with a strong strategic foundation.
Job Description
Responsibilities
- Partner with creative and brand leaders to translate strategy into distinctive, culturally relevant, and highly impactful creative concepts.
- Lead the development of elevated copy and storytelling across the full ecosystem including brand campaigns, product launches, retail, social, experiential, editorial, digital, and film.
- Champion the craft of copywriting setting a high bar for language, voice, narrative structure, and emotional resonance across all touchpoints.
- Play a key role in defining, shaping, and evolving Saucony’s tone-of-voice across both performance and lifestyle communications.
- Develop globally relevant ideas and narratives that translate authentically across regions, audiences, and cultures.
- Guide work from ideation through execution, ensuring creative excellence at every stage of the process.
- Present work with clarity, conviction, and a strong strategic foundation to internal stakeholders and partners.
- Stay deeply connected to culture, storytelling trends, and the evolving worlds of running, sport, fashion, design, and entertainment.
- Contribute to and help raise the bar within a highly collaborative, curious, and creatively ambitious team.
- Perform duties consistent with the Company’s AAP/EEO goals and policies.
Wolverine Worldwide
Few companies can say they have the world at their feet, both literally and figuratively. As a global marketer of branded footwear, apparel, and accessories, this apt saying not only speaks to our focus of building great brands and making amazing products, but also to the bright future before us.With a 142-year history and a global footprint spanning approximately 200 countries and territories, we are driven by a Vision to Make. Every Day. Better. for our consumers, our partners, our communities, and our shareholders.Our six Values are woven into all aspects of the business and serve as our guiding principles to ensure we deliver on our Vision and truly Make. Every Day. Better.•Be Great.•Make Amazing.•Win Together.•Stay Curious.•Act Now.•Deliver Results.We are dedicated to advancing the following brands that makeup our ever-expanding portfolio:• Owned – Bates®, Chaco®, HyTest®, Hush Puppies®, Merrell®, Saucony®, Soft Style®, Stride Rite Children's Group®, Wolverine®, Sweaty Betty®• Licensed – Cat® Footwear and Harley-Davidson® FootwearWe invite you to get to know our brands, our products, our people, and the Company that has been working to Make. Every Day. Better. since 1883.
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