Company overview

Few companies can say they have the world at their feet, both literally and figuratively. As a global marketer of branded footwear, apparel, and accessories, this apt saying not only speaks to our focus of building great brands and making amazing products, but also to the bright future before us.With a 142-year history and a global footprint spanning approximately 200 countries and territories, we are driven by a Vision to Make. Every Day. Better. for our consumers, our partners, our communities, and our shareholders.Our six Values are woven into all aspects of the business and serve as our guiding principles to ensure we deliver on our Vision and truly Make. Every Day. Better.•Be Great.•Make Amazing.•Win Together.•Stay Curious.•Act Now.•Deliver Results.We are dedicated to advancing the following brands that makeup our ever-expanding portfolio:• Owned – Bates®, Chaco®, HyTest®, Hush Puppies®, Merrell®, Saucony®, Soft Style®, Stride Rite Children's Group®, Wolverine®, Sweaty Betty®• Licensed – Cat® Footwear and Harley-Davidson® FootwearWe invite you to get to know our brands, our products, our people, and the Company that has been working to Make. Every Day. Better. since 1883.
Rockford, Michigan, USA
4.6K employees (553 in marketing)
53% recommend to a friend
38% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

14 open now

Headcount trend

Company growth over the last 12 months

Headcount +5.6% year over year

Funding

Last raise

Post IPO Equity, 7 months ago

Funding history

Aug 2025

Post IPO Equity Wolverine World Wide

Audience

Monthly website visitors
76.8K
Month over month+1.4%
Quarter over quarter+39.5%
Top sourceDirect (43.5%)
Ad budget per month$0.0
Average search rank50.2
Traffic source mix
Direct
43.5%
Search
30.8%
Referral
12.5%
Social
11.4%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

97K

12-mo growth

+14.3%

Monthly growth

+1.9%

News

Links