Associate Content Specialist - Saucony Rockford, MI

Responsibilities

• Supports the planning, coordination, and execution of content across email, website, SMS, and other digital channels, to deliver a consistent consumer experience
• Builds and maintains content within content management systems, marketing platforms and campaign tools.
• Assists with the setup, scheduling and deployment of product launches, promotions, campaigns and seasonal content initiatives.
• Conducts pre-launch and post-launch quality assurance checks to ensure content accuracy, functionality and consistency across supported channels.
• Maintains content calendars and supports project timelines to help ensure deliverables are completed on schedule.
• Assists with updates to category pages, landing pages, product content, navigation and promotional messaging.
• Reviews campaign performance reports and web analytics to understand content effectiveness and identify opportunities for optimization.
• Leverages consumer insights and data to understand consumer personas; generate variations in content for multiple consumer segments and A/B testing.
• Maintains content libraries, asset repositories and process documentation to support efficient content creation and reuse.
• Partners with Site Merchandising, CRM, Creative and Brand Marketing teams to ensure content is aligned with business objectives and product priorities.

Requirements

• Bachelor's degree or equivalent experience, preferably in Marketing, Communications, Journalism, Digital Media or a related field.
• 0-2 years of experience in digital marketing, eCommerce, content management or a related field.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to accuracy.
• Basic understanding of eCommerce and digital marketing principles.
• Familiarity with content management systems and marketing platforms preferred.
• Experience with Microsoft Excel, PowerPoint and collaborative work management tools.
• Basic understanding of web analytics tools such as Google Analytics or Adobe Analytics preferred.
• Basic knowledge of HTML and digital content publishing preferred.

Preferred

• Familiarity with content management systems and marketing platforms preferred.
• Basic understanding of web analytics tools such as Google Analytics or Adobe Analytics preferred.
• Basic knowledge of HTML and digital content publishing preferred.
• Experience with project management systems such as JIRA, Asana or similar platforms preferred.