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Marketing jobs

1 marketing jobs

4 days ago

Associate Content Specialist - Saucony Rockford, MI

Wolverine Worldwide

Rockford, MI (Hybrid)

Marketing jobs in the US

Wolverine Worldwide

Associate Content Specialist - Saucony Rockford, MI

Rockford, MI (Hybrid)

Salary Not AvailableEntry Level2+ years exp

Posted 4 days ago

Job Summary

Own end-to-end content lifecycle for digital campaigns across email, web, and SMS, partnering with cross-functional teams to ensure accurate, on-brand content and timely launches.

Manages content calendars and asset libraries
Supports QA and optimization through analytics

Job Description

Responsibilities

Supports the planning, coordination, and execution of content across email, website, SMS, and other digital channels, to deliver a consistent consumer experience
Builds and maintains content within content management systems, marketing platforms and campaign tools.
Assists with the setup, scheduling and deployment of product launches, promotions, campaigns and seasonal content initiatives.
Conducts pre-launch and post-launch quality assurance checks to ensure content accuracy, functionality and consistency across supported channels.
Maintains content calendars and supports project timelines to help ensure deliverables are completed on schedule.
Assists with updates to category pages, landing pages, product content, navigation and promotional messaging.
Reviews campaign performance reports and web analytics to understand content effectiveness and identify opportunities for optimization.
Leverages consumer insights and data to understand consumer personas; generate variations in content for multiple consumer segments and A/B testing.
Maintains content libraries, asset repositories and process documentation to support efficient content creation and reuse.
Partners with Site Merchandising, CRM, Creative and Brand Marketing teams to ensure content is aligned with business objectives and product priorities.

Requirements

Bachelor's degree or equivalent experience, preferably in Marketing, Communications, Journalism, Digital Media or a related field.
0-2 years of experience in digital marketing, eCommerce, content management or a related field.
Strong organizational skills with the ability to manage multiple projects and deadlines.
Excellent written and verbal communication skills.
Strong attention to detail and commitment to accuracy.
Basic understanding of eCommerce and digital marketing principles.
Familiarity with content management systems and marketing platforms preferred.
Experience with Microsoft Excel, PowerPoint and collaborative work management tools.
Basic understanding of web analytics tools such as Google Analytics or Adobe Analytics preferred.
Basic knowledge of HTML and digital content publishing preferred.

Preferred

Familiarity with content management systems and marketing platforms preferred.
Basic understanding of web analytics tools such as Google Analytics or Adobe Analytics preferred.
Basic knowledge of HTML and digital content publishing preferred.
Experience with project management systems such as JIRA, Asana or similar platforms preferred.

Wolverine Worldwide

3.5 Glassdoor

Few companies can say they have the world at their feet, both literally and figuratively. As a global marketer of branded footwear, apparel, and accessories, this apt saying not only speaks to our focus of building great brands and making amazing products, but also to the bright future before us.With a 142-year history and a global footprint spanning approximately 200 countries and territories, we are driven by a Vision to Make. Every Day. Better. for our consumers, our partners, our communities, and our shareholders.Our six Values are woven into all aspects of the business and serve as our guiding principles to ensure we deliver on our Vision and truly Make. Every Day. Better.•Be Great.•Make Amazing.•Win Together.•Stay Curious.•Act Now.•Deliver Results.We are dedicated to advancing the following brands that makeup our ever-expanding portfolio:• Owned – Bates®, Chaco®, HyTest®, Hush Puppies®, Merrell®, Saucony®, Soft Style®, Stride Rite Children's Group®, Wolverine®, Sweaty Betty®• Licensed – Cat® Footwear and Harley-Davidson® FootwearWe invite you to get to know our brands, our products, our people, and the Company that has been working to Make. Every Day. Better. since 1883.

Rockford, Michigan, USA

4.6K employees (553 in marketing)

www.wolverineworldwide.com

53% recommend to a friend

76% CEO approval

Marketing Team

Marketing Team Size

404 (9% of company)

Median Career Experience

14 years

Median Tenure

7.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Richard Mcleod

Global, Chief Marketing Officer, Merrell

At the company for 1 year 9 months

Scott Schoessel

VP, Global Marketing, Wolverine, Bates & Hytest

At the company for 5 years 11 months

Courtney Clancy McIntyre

Director of Brand Marketing | Wolverine Boots & Apparel

At the company for 8 years 10 months

Dit V.

Senior Director of Marketing, Cat Footwear

At the company for 4 years 5 months

Funding

Last Raise

Post IPO Equity, 7 months ago

Funding History

Aug 2025
Post IPO Equity

Traffic Signals

Monthly Visitors

76.8K

Traffic Source Mix

30.8%

Direct

43.5%

Referral

12.5%

Social

11.4%

Paid

1.5%

Headcount Trend

Current headcount: ~4.7K

News about Wolverine Worldwide

Wolverine Worldwide in Rockford Named Company of the Year by Footwear News

Dec 9, 2025 • DBusiness Magazine

Here’s What Lifted Wolverine Worldwide (WWW) in Q3

Dec 9, 2025 • Yahoo Finance

Landfills sue Wolverine Worldwide and 3M over PFAS contamination

Dec 9, 2025 • Michigan Public

Links

www.wolverineworldwide.com

X (Twitter)

Crunchbase

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Responsibilities

Supports the planning, coordination, and execution of content across email, website, SMS, and other digital channels, to deliver a consistent consumer experience
Builds and maintains content within content management systems, marketing platforms and campaign tools.
Assists with the setup, scheduling and deployment of product launches, promotions, campaigns and seasonal content initiatives.
Conducts pre-launch and post-launch quality assurance checks to ensure content accuracy, functionality and consistency across supported channels.
Maintains content calendars and supports project timelines to help ensure deliverables are completed on schedule.
Assists with updates to category pages, landing pages, product content, navigation and promotional messaging.
Reviews campaign performance reports and web analytics to understand content effectiveness and identify opportunities for optimization.
Leverages consumer insights and data to understand consumer personas; generate variations in content for multiple consumer segments and A/B testing.
Maintains content libraries, asset repositories and process documentation to support efficient content creation and reuse.
Partners with Site Merchandising, CRM, Creative and Brand Marketing teams to ensure content is aligned with business objectives and product priorities.

Requirements

Bachelor's degree or equivalent experience, preferably in Marketing, Communications, Journalism, Digital Media or a related field.
0-2 years of experience in digital marketing, eCommerce, content management or a related field.
Strong organizational skills with the ability to manage multiple projects and deadlines.
Excellent written and verbal communication skills.
Strong attention to detail and commitment to accuracy.
Basic understanding of eCommerce and digital marketing principles.
Familiarity with content management systems and marketing platforms preferred.
Experience with Microsoft Excel, PowerPoint and collaborative work management tools.
Basic understanding of web analytics tools such as Google Analytics or Adobe Analytics preferred.
Basic knowledge of HTML and digital content publishing preferred.

Preferred

Familiarity with content management systems and marketing platforms preferred.
Basic understanding of web analytics tools such as Google Analytics or Adobe Analytics preferred.
Basic knowledge of HTML and digital content publishing preferred.
Experience with project management systems such as JIRA, Asana or similar platforms preferred.