Own holistic media strategy, budget frameworks, and channel mix across funnel and markets.
Must-have: 8+ years in media leadership with both performance and brand experience.
Standout: Leadership of cross-functional teams, agencies, and modern measurement frameworks (MMM, incrementality).

Job Description

Responsibilities

Own the holistic media strategy across full funnel, balancing performance efficiency with brand-building impact.
Define annual and quarterly media investment frameworks, including budget allocation across channels, funnel stages, and markets.
Lead channel mix optimization, ensuring the right balance between lower-funnel conversion and upper-funnel demand generation.
Establish a clear media role for brand vs. performance, aligned to business goals and growth horizons.
Partner with Brand leadership to ensure media amplifies platform storytelling (not just distributes assets).
Oversee performance channels including paid search, paid social, affiliates, display, and emerging platforms.
Drive ROAS, CAC efficiency, and revenue growth, while ensuring spend is incremental and not over-optimized.
Lead testing and optimization roadmap across audiences, creative, landing experiences, and platforms.
Identify and scale new growth levers across digital acquisition channels.
Lead strategy and execution of upper-funnel and brand media investments (video, partnerships, sponsorships, cultural platforms, etc.).

Requirements

8+ years in media, digital marketing, or integrated marketing leadership roles.
Proven experience managing both performance marketing and brand media investment.
Strong understanding of full-funnel media strategy and channel roles.
Deep expertise in performance channels (search, social, display, affiliates) and familiarity with brand/upper-funnel media.
Experience with modern measurement approaches (MMM, incrementality, attribution).
Demonstrated leadership of teams and agencies.
Experience managing complexity in fast-paced, high growth environments.

Wolverine Worldwide

3.5 Glassdoor

Few companies can say they have the world at their feet, both literally and figuratively. As a global marketer of branded footwear, apparel, and accessories, this apt saying not only speaks to our focus of building great brands and making amazing products, but also to the bright future before us.With a 142-year history and a global footprint spanning approximately 200 countries and territories, we are driven by a Vision to Make. Every Day. Better. for our consumers, our partners, our communities, and our shareholders.Our six Values are woven into all aspects of the business and serve as our guiding principles to ensure we deliver on our Vision and truly Make. Every Day. Better.•Be Great.•Make Amazing.•Win Together.•Stay Curious.•Act Now.•Deliver Results.We are dedicated to advancing the following brands that makeup our ever-expanding portfolio:• Owned – Bates®, Chaco®, HyTest®, Hush Puppies®, Merrell®, Saucony®, Soft Style®, Stride Rite Children's Group®, Wolverine®, Sweaty Betty®• Licensed – Cat® Footwear and Harley-Davidson® FootwearWe invite you to get to know our brands, our products, our people, and the Company that has been working to Make. Every Day. Better. since 1883.

Rockford, Michigan, USA

4.6K employees (553 in marketing)

www.wolverineworldwide.com

53% recommend to a friend

76% CEO approval