Brand Ambassador (Gyms and Leisure Centres)
HealthHero
York, UK (Remote)
In-houseFull-timeEntry level
18 hrs ago
DTC Brand Marketing Manager, EMEA - Saucony London, England
London, UK
Salary Not AvailableSenior Level
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the regional retail marketing engine for EMEA by uniting brand storytelling with store execution, then coordinate cross-functional partners to hit regional goals.
- Own and deliver the EMEA retail calendar, assets, windows, shelf messaging, and in-store materials at scale.
- Develop VM guidelines and playbooks to elevate product storytelling and ensure consistent regional execution.
- Coordinate cross-functional partners and store teams, plus local activations and community engagement to drive impact and readiness.
Job Description
- Champion owned retail as a key brand-building platform, ensuring stores are fully embedded within the EMEA marketing ecosystem.
- Lead the retail translation and rollout of seasonal campaigns and brand moments, ensuring consistency and impact across all EMEA stores.
- Partner closely with Brand, Product, and Integrated Marketing teams to ensure retail execution is synchronized with EMEA priorities, storytelling, and commercial goals.
- Support the design and continuous evolution of the end-to-end retail experience, delivering meaningful and engaging moments for the consumer.
- Define and implement VM guidelines that elevate product storytelling and ensure consistent execution across the region.
- Develop and roll out clear toolkits, playbooks, and guidelines to support regional and store teams in executing campaigns at scale.
- Support the community team in bringing the Saucony community to life through local activations, events, and authentic engagement with consumers.
- Act as the central point of coordination across EMEA retail stores, ensuring alignment, readiness, and high-quality execution.
- Work closely with Retail, VM and Creative teams to deliver seamless execution and continuous improvement.
- Own the end-to-end production and delivery of retail campaign assets including windows, POS, shelf communication, campaign signage, fixture storytelling, and in-store marketing materials.
Wolverine Worldwide
Few companies can say they have the world at their feet, both literally and figuratively. As a global marketer of branded footwear, apparel, and accessories, this apt saying not only speaks to our focus of building great brands and making amazing products, but also to the bright future before us.With a 142-year history and a global footprint spanning approximately 200 countries and territories, we are driven by a Vision to Make. Every Day. Better. for our consumers, our partners, our communities, and our shareholders.Our six Values are woven into all aspects of the business and serve as our guiding principles to ensure we deliver on our Vision and truly Make. Every Day. Better.•Be Great.•Make Amazing.•Win Together.•Stay Curious.•Act Now.•Deliver Results.We are dedicated to advancing the following brands that makeup our ever-expanding portfolio:• Owned – Bates®, Chaco®, HyTest®, Hush Puppies®, Merrell®, Saucony®, Soft Style®, Stride Rite Children's Group®, Wolverine®, Sweaty Betty®• Licensed – Cat® Footwear and Harley-Davidson® FootwearWe invite you to get to know our brands, our products, our people, and the Company that has been working to Make. Every Day. Better. since 1883.
