Founding Head of Brand

Responsibilities

• Defining our story: one coherent narrative that makes sense of what we are building for fans, press and partners, and keeping it consistent everywhere it shows up
• Owning how the world perceives us across earned media, owned channels, partnerships and the moments we create ourselves
• Working with our creatives to ship creative campaigns and stunts that earn attention rather than buy it
• Opening doors with your own network of press, creators and brands, and turning those relationships into partnerships that would not happen without you
• Directing agencies and freelancers on execution while you remain the constant strategic driver
• Laying the reputation groundwork in a category under real public scrutiny, so we lead the hard conversations rather than react to them

Requirements

• 3 or more years in brand, communications or creative marketing, preferably with real time at an early-stage company
• You have been part of a zero-to-one brand journey, and you were there early enough to have shaped it rather than inherited it
• You have shaped a coherent overarching story, not just run communications at scale
• You have made things that travelled: campaigns, stunts, formats, moments people talked about
• You bring a network and you use it. Partnerships you can open yourself are a large part of the value here
• You thrive in a fast-paced and performance-oriented environment
• A big plus: relationships across media and entertainment, and you're internet-native. You know what's trending, what's breaking, and you're into media, culture or social
• This is a building role, not a caretaking one: if your best work was producing content at scale or protecting an established brand, this is not the right fit.