Brand Manager

Responsibilities

• Assess clients' existing brand identities, market positioning, target audiences and commercial objectives.
• Develop brand positioning strategies that align with clients' business objectives and international expansion plans.
• Identify opportunities to adapt brand messaging, visual identity and marketing approaches for UK and European audiences.
• Develop strategic recommendations to strengthen brand recognition, differentiation and market relevance.
• Research the UK and European markets to identify relevant consumer trends, competitor activities and brand positioning opportunities.
• Evaluate how Chinese consumer brands can communicate their value propositions effectively to international audiences.
• Develop market-entry and brand-development recommendations tailored to individual clients.
• Identify suitable opportunities for international brand exposure through digital channels, partnerships, public relations, retail activities and offline campaigns.
• Engage with clients to understand their brand objectives, business priorities and expectations for international expansion.
• Maintain regular communication with clients throughout the development and delivery of brand projects.

Requirements

• An understanding of brand positioning, consumer behaviour and marketing strategy.
• Strong client communication, presentation and relationship management skills.
• The ability to coordinate with creative and marketing teams to deliver projects effectively.
• Strong organisational skills and the ability to manage multiple projects and deadlines.
• An understanding of how brand messaging and marketing approaches may need to be adapted for different markets and audiences.
• Experience working with Chinese consumer brands or supporting brands seeking international market exposure would be advantageous.

Preferred

• Experience working with Chinese consumer brands or supporting brands seeking international market exposure would be advantageous.