Responsibilities

• Own the creative strategy across brand and campaign initiatives, ensuring all work is rooted in a clear point of view and a deep understanding of the Lingo audience
• Lead creative concepting sessions, bringing a writer's instinct for insight, tension, and story to every brief
• Translate business objectives and marketing briefs into compelling creative platforms, not just executions
• Champion creative consistency and quality across all channels — from performance ads and social to packaging and brand campaigns
• Develop and evolve the brand voice, ensuring it is distinct, durable, and deeply human
• Write, direct, and elevate copy across all touchpoints — brand, digital, editorial, CRM, and beyond
• Set the standard for what great writing looks like at Lingo, providing hands-on guidance and feedback to freelancers, agencies, and internal contributors
• Maintain and evolve messaging frameworks, tone of voice guidelines, and narrative architecture that the broader team can work from
• Partner closely with the senior visual designer to ensure copy and design work in genuine creative harmony
• Work alongside brand, product, and growth marketing teams to bring a cohesive creative voice across every customer touchpoint

Requirements

• Bachelors Degree
• 8–12 years of experience in creative roles, with a clear trajectory through copywriting and creative concepting
• Proven track record leading creative strategy and execution for consumer brands — health, wellness, lifestyle, or technology experience a strong plus
• A portfolio that demonstrates exceptional writing, smart strategic thinking, and the range to work across brand, digital, and campaign
• Experience art-directing and collaborating with designers — you don't need to design, but you need to direct
• Agency, in-house, or hybrid background welcome; experience working in fast-moving, founder-led or scale-up environments is a plus

Preferred

• A genuine love of language and a belief that great copy is a strategic act, not a finishing touch
• The ability to zoom out to brand strategy and zoom in to a single headline with equal precision
• Strong presenter — you can take a room through a creative story and make it land
• Comfortable with ambiguity and energized by building; this is not a role for those who need all the answers before starting
• Natural collaborator who makes the people around them better

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.