Associate, Brand Strategy and Innovation

Responsibilities

• Establish customer and brand love through quantitative and qualitative research and learning
• Partner with customer insights to monitor, analyze, and report consumer, competitive, category, customer, and channel activities to uncover actionable insights that lead to white space or growth opportunities for the brands
• Work with merchant and finance teams to measure and analyze brand sales impact and profitability/ROI
• Create strong governance and adherence of brand lifecycle management through integrated model touchpoints and cross functional trainings – support work through building presentations and managing timelines
• Partner with the Director, Private Brands Portfolio Management to support ongoing brand analysis and develop key processes and tools
• Build, maintain, and aid in the reporting of brand health trackers and education of cross functional teams

Requirements

• 4-5 years of professional experience in Retail, Brand Management, Design, Marketing, Merchandising, Strategy, or other function that closely touches brand identity or the customer experience
• Dashboard creation, data visualization and storytelling
• Strong business acumen with exceptional communication skills
• Effective cross functional collaborator with proven ability to work against aggressive timelines and meet deadlines
• Experience managing up when needed and providing operational excellence for Director and broader team
• Comfortable reading, assessing and organizing market share data and opportunities
• Relentless customer focus; shares team mindset that no ask for our customer is too big or too small
• Strong research skills
• Excellent written and verbal communication skills
• Thrives managing multiple workstreams and can prioritize based on business needs

Preferred

• Beneficial if comfortable working in Canva