Associate, Brand Marketing- Digiorno

Responsibilities

• Consumer, Category, and Customer (3C) Understanding
• • Leverage consumer, category, and customer insights to develop a competitive and holistic innovation pipeline.
• • Support product and consumer research activities, translating insights into actionable recommendations that inform business reviews and forecasting.
• • Partner with the Manager and Commercial Development to translate category and customer understanding into executional outputs.
• Innovation & Renovation
• • Execute pipeline delivery activities across front-end innovation (FEI), including scoping, concept development, and market readiness aligned with defined innovation and renovation strategies.
• • Execute development of concepts, claims, naming, packaging, and commercialization deliverables that support successful innovation launches and product renovations.
• • Coordinate day-to-day innovation management activities to ensure execution against timelines, deliverables, and business objectives.
• • Support monitoring of product launch success and identify opportunities to optimize, scale, fix, or swap initiatives.
• • Own delivery of launch readiness activities, including input for commercial selling materials, launch tools, digital shelf content, and customer execution plans in partnership with Commercial Development teams.

Requirements

• Typically has a University Degree (BA/BS) in Marketing or a related business field, or equivalent experience.
• MBA preferred.

Preferred

• MBA preferred.
• Circana knowledge strongly recommended.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position.