Associate Brand Manager

Responsibilities

• Own and evolve brand strategy, positioning, voice, and seasonal go-to-market plans for Yesterdays, EMI-TGT, Lakeshirts, and assigned initiatives.
• Lead catalogs, fliers, campaign messaging, content direction, and sales-enablement materials from planning through cross-functional approval, in partnership with the Marketing Creative Lead.
• Plan and manage B2B email campaigns in Mailchimp and Klaviyo, maintain campaign cadence, and use performance insights to improve engagement.
• Partner with Sales, Product, Creative Directors, HR, retail partners, and community stakeholders to align priorities, capture opportunities, and deliver consistent brand experiences.
• Develop on-brand external communications, partner and association messaging, presentations, company announcements, social media content, and Lakeshirts community initiatives.
• Shape retail marketing, in-store branded environments, trade-show materials, social media, events, and onsite activations that support the broader go-to-market plan.
• Manage incoming marketing requests, licensing approvals when applicable, and success measures for catalogs and campaigns; use Monday.com and emerging AI tools to improve planning, execution, and storytelling.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
• 3-6 years of experience in brand management, brand marketing, integrated marketing, content marketing, sales enablement, or a related field.
• Experience developing go-to-market plans, brand campaigns, email marketing, catalogs, retail marketing, or website content; Mailchimp, Klaviyo, and e-commerce experience are especially helpful.
• Passion for or familiarity with resort, outdoor lifestyle, destination retail, apparel, or consumer brands strongly preferred.
• Strong eye for photography, visual storytelling, brand voice, and lifestyle content, with the judgment to keep multiple brands distinct and consistent.
• Ability to think strategically while executing tactically, prioritize competing requests, and manage multiple timelines in a fast-moving environment.
• Clear and confident written, verbal, and presentation communication, with the ability to influence and collaborate without direct authority.
• Proficiency in Microsoft Office; comfort learning Monday.com, analytics tools, AI-enabled marketing tools, and related marketing technology.
• Occasional travel required.

Preferred

• Mailchimp, Klaviyo, and e-commerce experience are especially helpful.

Benefits

• LIFE'S BETTER WITH GREAT BENEFITS. Exempt employees begin accruing PTO immediately and are eligible for holiday pay from the start date.
• Health, dental, vision, life coverage, and 401(k) participation begin the first of the month after 60 days.
• Company 401(k) match eligibility begins after 12 months.
• Lakeshirts also offers profit sharing based on company performance, merchandise discounts, an Employee Assistance Program, employee events and recognition, referral incentives, and a proudly dog-friendly workplace.