Manager, Brand Marketing

Responsibilities

• Understand­ing and Growing the Community
• Develop a strong understanding of Step Up’s audiences, including young people, mentors, donors, corporate partners, and community supporters.
• Create regular listening and feedback loops through surveys, social engagement, program feedback, and stakeholder conversations.
• Collaborate with team members to drive audience and list growth across email, social media, programs, events, partnerships, and referrals.
• Test acquisition and engagement tactics, then use results to improve performance.
• Developing the Brand and Message
• Translate Step Up’s mission, programs, outcomes, and community insights into clear, motivating messages.
• Develop messaging for young people, mentors, donors, corporate partners, and other priority audiences.
• Maintain brand consistency across communications and help staff apply Step Up’s voice, visual identity, and messaging.
• Develop campaign briefs and manage the creation of campaign assets across digital, social, video, photography, print, and presentations.

Requirements

• Bachelor’s degree in marketing, communications, public relations, business, or a related field preferred; relevant experience will also be considered.
• 3+ years of experience in brand marketing, integrated marketing, communications, event marketing, or related disciplines.
• Demonstrated success developing and executing multi-channel marketing campaigns with an emphasis on non-digital marketing initiatives.
• Strong understanding of brand management, design, creative direction, messaging, audience engagement, and storytelling.
• Experience creating marketing materials and overseeing the development of print collateral, promotional assets, and branded experiences.
• Familiarity with audience research, market trends, and brand positioning strategies.
• Exceptional project management skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
• Strong written, verbal, and presentation communication skills.
• Experience collaborating across departments and managing relationships with external vendors, agencies, partners, and sponsors.
• Proven ability to analyze campaign performance and use insights to inform future marketing efforts.

Benefits

• Medical, dental, vision
• 401k
• life AD&D
• short- and long-term disability
• parential leave
• professional development and remote work stipends