Associate Brand Manager

Responsibilities

• Seasonal Strategy & Annual Planning: Contribute consumer, category, competitive, customer, and financial insights to the development of annual and longer-term seasonal plans.
• Seasonal Strategy & Annual Planning: Thoroughly understand Lindt and Key Franchise equities and how they apply to Seasons
• Seasonal Strategy & Annual Planning: Translate approved seasonal and brand strategies into actionable project plans, briefs, commercial deliverables, and clear measures of success.
• Seasonal Strategy & Annual Planning: Develop recommendations for assigned initiatives and clearly articulate the consumer insight, business rationale, risks, and expected impact.
• Seasonal Strategy & Annual Planning: Maintain a current- and next-year perspective on assigned workstreams while elevating longer-term opportunities and implications to the Brand Manager.
• Portfolio Management: Responsible for managing an assigned portfolio including innovation, renovation, and rationalization.
• Portfolio Management: Analyze viability and profit/sales potential for new segments, markets, and consumers and apply to future innovation.
• Portfolio Management: Evaluate product portfolio and the marketplace; recommend new product opportunities, mix, rationalization, renovations, and profit-optimization actions while maintaining the high-quality, Lindt standard.
• Portfolio Management: Lead assigned innovation, renovation, packaging, and portfolio projects through the stage-gate and commercialization processes.
• Portfolio Management: Coordinate with domestic and international cross-functional teams to deliver milestones and resolve issues.

Requirements

• Exceptional analytical, communication, and presentation skills
• Excellent collaborative and negotiation skills with ability to build productive business relationships cross functionally within the organization and outside of the organization with agency partners
• Assertive self-starter with ability to work under pressure and meet tight deadlines
• Curiosity and the ability to operate in ambiguity
• Strong record of complex project management with multi-disciplinary teams
• Ability to prioritize and effectively measure and drive for results in an entrepreneurial work environment
• Master’s degree in a related field
• Previous experience working in Brand/MarketingAnalytics experience -- should have worked with Nielsen and/or IRI
• Proven ability to develop and utilize many elements of the marketing mix to drive the business

Preferred

• Experience in international corporate environment, a plus
• Experience in new product development, a plus