Senior Manager of Brand Marketing

Responsibilities

• Integrated Campaign Planning: Own the planning and execution of 360-degree brand campaigns, seasonal initiatives, product launches and key commercial moments.
• - Serve as the cross-functional lead, aligning Creative, Product, Ecommerce, Performance Marketing, Lifecycle and Retail teams around campaign objectives, creative direction, channel plans and deliverables.
• - Partner with senior marketing leadership and Creative to develop compelling campaign concepts, product stories, creative briefs and activation plans.
• - Own the integrated marketing calendar, managing priorities, timelines, budgets and dependencies to ensure seamless execution across channels.
• - Lead campaign recaps, evaluating performance against objectives and identifying learnings to inform future initiatives.
• Brand Channel Management: Organic Social & Content: Own organic social programming and execution, partnering with Creative and content creators to develop distinctive content that builds awareness and engagement.
• - Influencer, Creator & Affiliate Marketing: Manage influencer relationships, creator partnerships, gifting and affiliate programs, including ShopMy, from outreach and activation through performance measurement.
• - Public Relations: Manage external PR agencies, driving earned media coverage, product placement and brand storytelling aligned with campaign and business priorities.
• - Brand Partnerships: Identify and execute collaborations and partnerships that introduce Cuyana to new audiences and create meaningful brand moments.
• - Events & Experiential: Lead planning and execution of brand events, pop-ups and community activations, coordinating internal teams and external partners.

Requirements

• 6–8+ years of experience in brand or integrated marketing, ideally within fashion, accessories, beauty or premium consumer brands.
• Demonstrated experience owning integrated campaigns from concept through execution and measurement.
• Hands-on experience across organic social, influencer marketing, PR, partnerships and/or events.
• Strong creative instincts and an ability to develop compelling ideas and brand storytelling.
• Exceptional cross-functional leadership and project management skills, with the ability to align multiple teams and drive work forward.
• Experience managing direct reports and agencies, external partners, budgets and channel performance.
• Analytical fluency and the ability to translate marketing results into actionable recommendations.
• Resourceful, proactive and comfortable operating in a lean, fast-moving organization.
• A genuine connection to Cuyana's Fewer, Better philosophy.

Benefits

• Benefits & Compensation: Medical, dental, vision, life, disability; paid time off and holiday pay; commuter benefit, 401(k), bonus eligibility and generous employee discount.