Brand Manager

Responsibilities

• Lead brand initiatives and product launches, turning business needs into clear briefs, timelines, and deliverables
• Own the shared marketing calendar for launches, promotions, events, and merchandising, and plan around creative and production lead times
• Run multiple projects across teams. Keep owners, deadlines, and priorities visible, and flag blockers early
• Partner with Sales to develop marketing materials and sales tools that support our retail accounts
• Coordinate label copy and product information between the Print Shop and Creative so labels are approved on time
• Support Product Development as new products move toward launch
• Coordinate brand materials and logistics for trade shows, retail activations, and events
• Keep tasks, approvals, and handoffs current in Asana
• Write and coordinate product copy, strain descriptions, promotional emails, catalogs, and educational materials in each brand's voice
• Route creative, product information, and claims to the right reviewers before release

Requirements

• 5 to 7+ years of progressive brand marketing experience in CPG or a similar consumer products industry, including at least 3 years directly managing a brand or portfolio of brands
• Experience owning brand strategy, annual plans, and marketing budgets
• A track record of building or growing brands, with specific examples of your decisions and their business impact
• Experience leading product launches from positioning through creative, sales coordination, and post-launch evaluation
• Experience with retail channels, including packaging development, merchandising, and trade marketing
• Experience writing creative briefs and directing creative teams, with good judgment about whether work meets brand goals
• Strong organization and follow-through across multiple brands, deadlines, and partners
• Clear written and verbal communication
• Proficiency with Asana or similar tools, email platforms, website and ecommerce content, spreadsheets, and digital asset libraries
• Cannabis experience is welcome but not required.

Preferred

• Familiarity with AI tools for content or workflow support, used with careful review.