Brand Manager, Global Portfolio Marketing

Responsibilities

• Lead assigned global brand and portfolio workstreams that support business growth, differentiation, and long-range strategic priorities.
• Develop and refine brand positioning, messaging, value propositions, claims, and campaign strategies using customer, consumer, professional, market, and competitive insights.
• Translate portfolio strategy into clear commercialization plans, market guidance, toolkits, and activation frameworks that can be adapted across regions and countries.
• Identify brand and portfolio opportunities, risks, and strategic choices, and develop recommendations for leadership and cross-functional partners.
• Champion consistent brand expression and strategic intent while enabling appropriate local market adaptation.
• Build understanding of consumer, customer, and ECP needs, market dynamics, and competitive activity to support marketing strategy and program execution.
• Lead and be a competitive intelligence expert, leveraging and synthesizing key activity and insights to enhance marketing effectiveness and commercialization efforts.
• Partner with regional marketing teams and cross-functional stakeholders to support successful execution of global marketing initiatives and product launches.
• Lead cross-functional collaboration across Global and Regional Marketing, Professional Affairs, Clinical or Medical Affairs, Regulatory Affairs, Legal, Marketing Communications, Lifecycle Management, Finance, Supply Chain, and other commercial partners.
• Manage global marketing assets, approved claims, and promotional materials to ensure consistency, accessibility, and compliance across markets.

Requirements

• 4-7 years of progressive brand, product, portfolio, or commercial marketing experience; global or multi-market experience preferred.
• Demonstrated ability to manage multiple projects and stakeholders while delivering high-quality work.
• Demonstrated ability to use AI-powered tools for research, analysis, presentation creation and marketing development/refinement.
• Experience translating customer, consumer, or market insights into marketing activities.
• Experience working with research and/or marketing agencies.
• Demonstrates learning agility and adaptability, remaining effective in a fast-paced environment with evolving priorities and organizational change.
• Proactive communicator who provides timely updates, escalates risks appropriately, and maintains stakeholder alignment.
• Strong interpersonal skills with the ability to build trust, credibility, and productive cross-functional relationships.
• Analytical mindset with strong data interpretation, problem-solving, and decision-making capabilities.
• Proficiency with AI Platforms, Microsoft PowerPoint, Word, Excel, and Outlook. Experience using Salesforce.com and Salesforce Marketing Cloud would be an asset.