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Lakeshirts

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Country
🇺🇸US🇬🇧UK

Open positions7 open marketing positions

Lakeshirts logo

Marketing Brand Manager - Resort

Lakeshirts

Detroit Lakes, MN (On-site)

$85K/yr - $100K/yrIn-houseFull-timeMid level6+ years exp.
13 days ago
Lakeshirts logo

Creative Director, Apparel Graphics & Product Artwork

Lakeshirts

Florida, NY (Remote)

$100K/yr - $125K/yrIn-houseFull-time
1 month ago
Lakeshirts logo

Creative Director - Blue 84 Resort Apparel Graphics

Lakeshirts

Detroit Lakes, MN (On-site)

$100K/yr - $125K/yrIn-houseFull-time
5 months ago
Lakeshirts logo

Marketing Brand Manager - Resort

Lakeshirts

Detroit Lakes, MN (On-site)

$75K/yr - $95K/yrIn-houseFull-time
5 months ago
Lakeshirts logo

Creative Director Blue 84 Resort

Lakeshirts

Detroit Lakes, MN (On-site)

$100K/yr - $125K/yrIn-houseFull-time
6 months ago
Lakeshirts logo

Image & Content Creation Specialist

Lakeshirts

Detroit Lakes, MN

$17/hr - $19/hrIn-houseFull-timeMid level1+ years exp.
6 months ago
View all 7 jobs

Company overview

Lakeshirts is a custom apparel decorating company that started in our owner’s parents’ basement in 1984. We have since grown to an $200 million+ company in a 275,000 square foot facility. Our production floor includes 48 automatic screenprint presses, 32 multi-head embroidery machines, six 60-foot laser appliqué bridges, three sublimation presses, and a number of dogs running around the place. Lakeshirts sales continue to grow, as does its profitability, due to the hard work and continuous improvement efforts of its 500+ employees and over 60 nation-wide reps. Lakeshirts provides decorated apparel to thousands of customers in the resort and college markets, being a preferred choice to customers based on its breadth of great designs, great garments in its inventory, and reliable and responsive delivery. With more than 40 artists on our staff, we create thousands of pieces of art each year, giving each customer a unique look. We have over 100 bodystyles in stock, and each one comes in a multitude of colors, totaling more than 1,000,000 pieces in our inventory.This is all done in a culture that reflects respect, community, and fun. Our culture is second-to-none and must be experienced to be truly understood. If you happen to be in the lakes area, we invite you to stop in and see for yourself. We always enjoy visits, and we’re proud to show off the community that we’ve called “home” for all of our lives. And if you happen to bring along a Milk Bone or two with you, we know you’ll make some very quick and deep friendships.Life’s Better in a T-shirt
Founded in 1984
Detroit Lakes, Minnesota, USA
363 employees (129 in marketing)
www.lakeshirts.com

People

Marketing leadership

Jon Bausman
Jon Bausman
Director of Marketing
At the company for 1 year 1 month

Hiring contacts

Jill Unruh
Jill Unruh
HR Recruiter
At the company for 12 years 2 months
Beth Cooper, SHRM-SCP
Beth Cooper, SHRM-SCP
Sales HR Business Partner
At the company for 2 years 2 months

Headcount trend

Company growth over the last 12 months

Funding

Last raise

Private Equity, 6 years ago

Funding history

Jan 2020

Private Equity Round Lakeshirts

Jan 2019

Private Equity Round Lakeshirts

Audience

Monthly website visitors
78.1K
Month over month+15.5%
Quarter over quarter-9.2%
Top sourceDirect (54.8%)
Ad budget per month$0.0
Average search rank38.4
Traffic source mix
Direct
54.8%
Referral
33.6%

News

For Michelle Daggett, a people-first culture drives Lakeshirts' success
Nov 3, 2025 • Detroit Lakes Tribune
Business people: Jenna Ray named to lead GiveMN
Jun 29, 2025 • Twin Cities
Lakeshirts announces David Best as new CEO
Jun 3, 2025 • Detroit Lakes Tribune

Links

www.lakeshirts.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +2.5% year over year
Search
10.7%
Social
0.7%
Paid referral
0.2%

LinkedIn followers

Follower count and growth

Total followers

5.6K

12-mo growth

+44.2%

Monthly growth

+11%

Salaries

Typical salary range

$19 – $24

HOUR

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Lakeshirts insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1984
Headquarters
Detroit Lakes, Minnesota
Employees
501-1000
Flat last 12mo
Marketing team
129
36% of company
11 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2022-08-29 -> 2025-12-08
Headcount (12 months)
+2.5%
Last funding round
75 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
78.1K
Month over month+15.5%
Quarter over quarter-9.2%
Top sourceDirect (54.8%)
Traffic source mix
Direct
54.8%
Referral
33.6%
Search

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 410 organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-1
Ad budget per month
$0.0
Average search rank
38.4

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

5.6K

12-mo growth

+44.2%

Monthly growth

+11%

Marketing team size

Shows saved marketing team size.

129
36% of the company • 11 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 129.

Funding

Shows saved funding data.

Last raise
Private Equity
6 years ago
Funding details
Amount raised
—
Last round
Private Equity
Last fundraise
6 years ago

News

Shows saved company news.

For Michelle Daggett, a people-first culture drives Lakeshirts' success
Nov 3, 2025 • Detroit Lakes Tribune
Business people: Jenna Ray named to lead GiveMN
Jun 29, 2025 • Twin Cities
Lakeshirts announces David Best as new CEO
Jun 3, 2025 • Detroit Lakes Tribune
10.7%
Social
0.7%
Paid referral
0.2%