Marketing Brand Manager - Resort

Responsibilities

• Own and evolve the brand strategy, voice, and positioning for assigned resort brands
• Market Presence & Content Strategy: Develop seasonal and campaign-level marketing plans, defining storytelling , , content direction, and messaging that differentiate and elevate each resort brand respectively
• Catalog Ownership: In collaboration with the Marketing Creative Lead, you will collaborate and lead resort catalogs and fliers including timeline management, content direction, messaging, and cross-functional approvals
• Sales Collaboration: Partner with Sales to understand growth opportunities, prioritize requests, and ensure marketing tools align with business goals
• Request Management: Review and prioritize incoming marketing requests through established workflows (e.g., Monday.com), ensuring clarity and alignment
• AI: Embrace emerging AI tools with curiosity, exploring how they can strengthen content creation, campaign planning, email performance, and brand storytelling (no prior AI experience required )
• Retail Experience: Collaborate on and help define in-store branded environments and retail marketing support
• Trade Show Partnership: Collaborate with the broader marketing team on major resort-related trade show presence and materials; serve as a strategic partner (this role does not directly oversee trade shows)
• Email Marketing and Website: Build and manage customer email communications and an effective campaign cadence, primarily B2B via Mailchimp, with support for D2C brands (often in Klaviyo ), including light website updates and ongoing site management as needed
• Brand Communications & Social Media : Develop external communications, partner messaging, presentations, company announcements, and social media content that supports broader go-to-market strategies

Requirements

• Bachelor's degree in Marketing , Business, Communications, or related field (or equivalent experience)
• 6-8+ years of experience in brand management, marketing strategy, sales enablement, or related field
• Strong eye for photography, visual storytelling, and content that resonates with lifestyle audiences
• Ability to think strategically while executing tactically
• Highly organized and comfortable managing multiple timelines simultaneously
• Proficient in Microsoft Office and comfortable learning project management systems (e.g., Monday.com)
• Clear and confident communicator, both written and verbal, with the ability to influence and collaborate effectively without direct authority
• Self-motivated, proactive, adaptable multitasker who thrives in a fast-paced environment
• Strong cultural contributor who embraces and enhances our unique company culture
• Willingness to travel onsite and occasionally for events, activations, or industry engagements

Preferred

• Passion for or familiarity with resort, outdoor lifestyle, or destination retail environments strongly preferred
• Experience with email marketing platforms and campaign management is highly desirable
• This role blends brand strategy with hands-on execution

Benefits

• LIFE'S BETTER WITH GREAT BENEFITS. PTO accrual, holiday pay eligibility, and merchandise discounts begin immediately . Health, dental, vision, and life coverage, along with 401(k) participation, begin the first of the month after 60 days . Company 401(k) match eligibility begins after 12 months, and profit sharing is based on company performance. Exempt roles receive 10 days of PTO during years 0-1, 15 days during years 1-5, and 20 days after 5 years, plus 7 paid holidays annually. Additional benefits include voluntary benefit options, confidential no-cost Employee Assistance Programs, employee discounts across Lakeshirts brands, employee events and recognition programs, referral incentives, and Dogs at Work.