Associate Brand Manager

Responsibilities

• Lead key elements of brand strategy and execution across assigned businesses to support short- and long-term growth goals.
• Analyze consumer, customer, category, and competitive dynamics and translate insights into clear recommendations across product, pricing, promotion, and placement.
• Lead development and execution of key portions of the Annual Operating Plan, including performance tracking, gap solving, and risk and opportunity assessment.
• Assess market trends and business performance to identify growth opportunities, risks, and implications for the brand.
• Drive brand business performance, including innovation, marketing execution, consumption analytics, forecasting, commercialization, sales enablement, and overall P&L impact.
• Lead cross-functional workstreams and influence partners across sales, finance, insights, operations, and supply chain to drive aligned execution.
• Apply critical thinking and situational agility to evaluate tradeoffs, prioritize effectively, and navigate evolving business needs.
• Communicate recommendations and decisions clearly to drive alignment and action across Brand leaders and cross-functional partners.
• Guide initiatives through key stages of development and execution, ensuring alignment on priorities and outcomes.

Requirements

• Bachelor’s degree required. MBA preferred but not required.
• This role is intended for candidates who bring a broader base of experience than early-career Brand roles, typically through 4+ years of relevant external business experience or 2+ years in a Brand Analyst, Marketing Analyst, Category Analyst, or similar role with progression into greater ownership and leadership.
• Relevant experience in Brand Management, Marketing, Category Management, Retail, Merchandising, Private Label, Consulting, Commercial Analytics, Finance, CPG, or another transferable business-facing field.
• Demonstrated ability to own work, influence outcomes, and contribute to business performance in cross-functional environments.
• Experience working with business metrics such as revenue, volume, margin, or category performance, and using that insight to shape recommendations and decisions.
• Strong analytical thinking, business judgment, and communication skills, with the ability to translate insights into clear action.
• Interest in building broader Brand Management and business leadership capability.
• Digital literacy, including the ability to apply emerging digital and AI-enabled tools to improve analysis, decision-making, efficiency, and business impact.
• Effective written and verbal communication skills, with the ability to communicate recommendations, decisions, and business tradeoffs clearly to cross-functional partners and leaders.

Preferred

• MBA preferred but not required.

Benefits

• Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities