Brand Manager III

Responsibilities

• Lead the development of new item concepts & claims for the Foot, Powder, and First Aid segments.
• Translate consumer insights, category trends, and competitive intelligence into actionable product opportunities.
• Partner closely with R&D, Project Management, Sales, Creative, Consumer Insights, Regulatory, Legal, and Operations to bring concepts through the full stage-gate process.
• Own business case development, including sizing, forecasting inputs, and launch recommendations.
• Manage end-to-end projects, deliverables, and cross-functional alignment for multiple initiatives simultaneously.
• Drive accountability across partners (R&D, Supply Chain, Sales, Packaging, Creative, Regulatory).
• Identify risks, propose solutions, and maintain speed without sacrificing quality.
• Help manage project milestones and ensure readiness for leadership reviews and gate presentations.
• Manage brand financials including revenue forecasting, A&P budgets, margin considerations, and business performance analysis.
• Translate strategy into compelling consumer-facing execution across touchpoints (packaging, marketing activation, claims, messaging).

Requirements

• 7+ years of experience in brand management, innovation, CPG marketing, or related fields.
• Proven experience leading projects with minimal oversight and managing multiple stakeholders.
• Strong understanding of the product development lifecycle, with experience leading innovation projects in the past
• Demonstrated ability to move with speed while maintaining accuracy and attention to detail.
• Excellent communication skills and ability to influence without authority.
• Strong analytical mindset; experience with Nielsen/IRI, consumer insights, or similar data sources a plus.

Preferred

• Experience in personal care, OTC, foot care, first aid, or skin health categories.
• Experience developing claims-based marketing within regulated or highly scrutinized categories, including collaboration with Regulatory and Legal partners to ensure compliant consumer communication.
• Experience working in a matrixed environment or with cross-functional teams.
• Experience driving growth across omnichannel environments including Amazon, retailer.com, marketplace, and social commerce platforms through optimized content, search, ratings & reviews, and digital shelf execution.

Benefits

• Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan.
• In addition, our associates may be eligible for paid leave, including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.