Responsibilities

• Evaluate business performance of key product lines; support Brand Manager and Brand Director to determine portfolio strategy, product line optimization and enhancements to drive performance and sales growth
• Track market trends and the evolving competitive landscape and changing consumer needs
• Analyze syndicated consumption data, panel data, internal sales data and primary research to diagnose business performance and identify new opportunities
• Lead cross-functional teams to develop and launch new products
• Create and manage detailed project timelines to ensure delivery of project milestones
• Participate in the planning and execution of marketing research studies to drive insights
• Work with R&D and Creative to develop packaging formats and designs
• Execute marketing programs to drive awareness and trial
• Coordinate the development of selling materials and marketing assets for specific product lines
• Track and reconcile marketing spending vs. planned budget

Requirements

• Minimum of 1-2 years working in consumer-packaged goods (Food & Beverage preferred), marketing research, consulting, or advertising-related fields
• Exhibits strong project management capabilities, with great attention-to-detail
• Strong analytical problem-solving capabilities; comfort with pulling, managing, and driving insights from quantitative data
• Shows passion and capability for creative development and creative problem solving
• Ability to collaborate with others and engage/inspire cross-functional partners

Preferred

• MBA preferred, but not required