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Califia Farms

Brand

3.4
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Open positions11 open marketing positions

Associate Brand Manager

Califia Farms, LLC

Los Angeles, CA (Hybrid)

$100K/yr - $120K/yrIn-houseOtherMid level1+ years exp.
3 days ago

Brand Manager

Califia Farms, LLC

Los Angeles, CA (Hybrid)

$125K/yr - $140K/yrIn-houseOtherMid level3+ years exp.
2 weeks ago

Associate Brand Manager / Brand Manager

Califia Farms

Los Angeles, CA (Hybrid)

$100K/yr - $140K/yrIn-houseFull-timeMid level
1 month ago

Social Media Intern

Califia Farms

Los Angeles, CA (On-site)

In-housePart-timeIntern/new grad
1 month ago

Brand Manager

Califia Farms, LLC

Los Angeles, CA (Hybrid)

$125K/yr - $140K/yrIn-houseOtherMid level3+ years exp.
3 months ago

Brand Manager

Califia Farms

Los Angeles, CA (Hybrid)

$125K/yr - $140K/yrIn-houseFull-timeMid level3+ years exp.
3 months ago
View all 11 jobs

Company overview

Inspired by the bounty of California, Califia Farms (pronounced “Cal-uh-FEE-ahh,” like California) is on a mission to nourish the world with the wisdom of a plant-based lifestyle. The company was named the 2021 Beverage Forum Small Company of the Year (< $1 billion in revenue); 2017 Supplier of the Year by Whole Foods Market; a 2015 “Breakout Brand” by Beverage World; and BevNet's 2015 "Brand of the Year." Califia Farms creates innovative, healthy and great-tasting premium beverages that make it easy for consumers to go plant-based and dairy-free, without compromise. It is one of the fastest-growing natural beverage companies in the U.S., as well as the #1 plant-based dairy alternative brand in the natural channel.Founded in 2010 by beverage visionary, Greg Steltenpohl, in partnership with a farmer's co-op based in the San Joaquin Valley, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant is powered by renewable energy and re-purposes more than 90% of its post-production byproduct.
Founded in 2010
Los Angeles, California, USA
319 employees (36 in marketing)
www.califiafarms.com
56% recommend to a friend
54% positive business outlook

People

Marketing leadership

Suzanne Saltzman Ginestro
Suzanne Saltzman Ginestro
Chief Marketing Officer
At the company for 6 years
Maija Benincasa
Vice President of Brand Marketing
At the company for 5 years 9 months
Michael Nalezny
Michael Nalezny
Channel Marketing Head -Away From Home
At the company for 1 year 7 months
Stefanie Weintraub
Stefanie Weintraub
Director Brand Marketing
At the company for 5 years 9 months

Hiring activity

Open marketing jobs over time

11 open now

Headcount trend

Company growth over the last 12 months

Funding

0

Audience

Monthly website visitors
62.1K
Month over month+16.9%
Quarter over quarter+2.7%
Top sourceSearch (46.4%)
Ad budget per month$3.4K
Average search rank43
Traffic source mix
Search
46.4%
Direct
43.6%

News

Coffee Concentrates Market Trend to Reflect Tremendous Growth of $3.6 Billion With A CAGR of 5.0% by 2032
Nov 5, 2024 • EIN Presswire
Califia Farms Caps off Bottle Packaging Line With Vision Inspection
Sep 10, 2024 • Food Processing
Califia Farms® Acquires Uproot Inc.
Jul 24, 2024 • PRNewswire

Links

www.califiafarms.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +4.6% year over year
Referral
5.8%
Social
2.1%
Paid referral
1.8%

LinkedIn followers

Follower count and growth

Total followers

57.2K

12-mo growth

+17%

Monthly growth

+1.9%

Salaries

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Califia Farms insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2010
Headquarters
Los Angeles, California
Employees
201-500
Flat last 12mo
Marketing team
36
11% of company
16 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2021-06-28 -> 2025-11-24
Headcount (12 months)
+4.6%
Last funding round
0 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
62.1K
Month over month+16.9%
Quarter over quarter+2.7%
Top sourceSearch (46.4%)
Traffic source mix
Search
46.4%
Direct
43.6%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
158 competitor sites
Search traffic: 17.1K organic clicks / 82 paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-3,829
Ad budget per month
$3.4K
Average search rank
43
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
3 open jobs
Open jobs trend: -0.2%
Trend
2023-06-01 -> 2025-11-01

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium
Marketing is represented at senior leadership level. Typical leader time at company: 4.7 years.

Founder or CEO

Saved founder and CEO profiles.

Dave Ritterbush
Dave Ritterbush
Chief Executive Officer

Marketing team size

Shows saved marketing team size.

36
11% of the company • 16 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Bobbie Jo Chi
Bobbie Jo Chi
Chief People Officer

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 36.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.4 / 5
Work-life balance
3.2 / 5
Culture
3.2 / 5
Diversity & inclusion
3.1 / 5
Recommend to a friend
56%
Positive business outlook
54%

News

Shows saved company news.

Coffee Concentrates Market Trend to Reflect Tremendous Growth of $3.6 Billion With A CAGR of 5.0% by 2032
Nov 5, 2024 • EIN Presswire
Califia Farms Caps off Bottle Packaging Line With Vision Inspection
Sep 10, 2024 • Food Processing
Califia Farms® Acquires Uproot Inc.
Jul 24, 2024 • PRNewswire

Marketing leadership

Shows saved marketing leaders.

Suzanne Saltzman Ginestro
Suzanne Saltzman Ginestro
Chief Marketing Officer
Lisa Smith
Lisa Smith
Director, Customer Marketing and Sales Operations
Ian Kwok
Ian Kwok
Director, Revenue Growth Management

CMO profiles

Shows saved CMO-level marketing leaders.

Suzanne Saltzman Ginestro
Suzanne Saltzman Ginestro
Chief Marketing Officer
5.8%
Social
2.1%
Paid referral
1.8%

Total followers

57.2K

12-mo growth

+17%

Monthly growth

+1.9%

Open jobs growth
-0.2%
Biggest role change
sales: -0.7%
Latest open role
Quality Assurance Technician
Stefanie Weintraub
Stefanie Weintraub
Director Brand Marketing
Mike Smolowe
Mike Smolowe
Creative Content Director
Anderson Cheng
Anderson Cheng
Director Demand Planning