Social Media Intern

Los Angeles, CA (On-site)

Salary Not AvailableIntern/New GradPart time

Posted 9 days ago

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Job Summary

Own end-to-end TikTok content strategy and creator outreach, from ideation to data‑driven optimization, while collaborating with the Social Media team to grow Califia Farms’ presence across platforms.

Lead content ideation and creator partnerships
Track performance and adjust creative with team insights

Job Description

Responsibilities

Move quickly to compose TikTok content ideas that are original, relatable, fun, informational, and on brand, based upon trending sounds within the app
Identify and engage with up-and-coming TikTok content creators
Be self-sufficient with producing your own content
Participate in team brainstorms and content ideation
Support the team in discovering the Califia Farms niche on TikTok to drive brand awareness, engagement, and advocacy amongst a younger audience (15-25)
Work with the social team to understand performance and growth metrics to adjust creative for optimizing posts
Assist Social Media Manager with gathering data and monthly reporting on social performance
Engage with followers in DMs/comments where needed, across social media platforms
Continually research social media news, updates, and trends to propose ideas on how Califia Farms can successfully show up on all platforms (Instagram, TikTok, Facebook, X, Pinterest, Threads, etc.)
Ad hoc support on the Califia Farms website, Feedback Panel, and other projects that fall under the Communications Team

Requirements

The ideal candidate is creative, has a good sense of humor, has a keen interest in marketing for a values-driven organization, and possesses a basic knowledge of marketing principles through coursework or prior work experience.
Candidates are pursuing a Bachelor’s degree in Business, Marketing, or related field
Excellent attention to details with strong organizational skills
Ability to multi-task with excellent follow through and task completion
Strong oral and written communication skills – writing samples may be requested
Strong team player, ability to work with diverse cross-functional teams
Problem solver, able to work independently to produce quality results
Thrives in fast-paced environment
Very comfortable behind (and in front of) a camera and passionate about creating video content
Innate user of social media and basic knowledge of what types of content perform well on the platform(s)

Califia Farms

3.4 Glassdoor

Inspired by the bounty of California, Califia Farms (pronounced “Cal-uh-FEE-ahh,” like California) is on a mission to nourish the world with the wisdom of a plant-based lifestyle. The company was named the 2021 Beverage Forum Small Company of the Year (< $1 billion in revenue); 2017 Supplier of the Year by Whole Foods Market; a 2015 “Breakout Brand” by Beverage World; and BevNet's 2015 "Brand of the Year." Califia Farms creates innovative, healthy and great-tasting premium beverages that make it easy for consumers to go plant-based and dairy-free, without compromise. It is one of the fastest-growing natural beverage companies in the U.S., as well as the #1 plant-based dairy alternative brand in the natural channel.Founded in 2010 by beverage visionary, Greg Steltenpohl, in partnership with a farmer's co-op based in the San Joaquin Valley, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant is powered by renewable energy and re-purposes more than 90% of its post-production byproduct.

Founded in 2010

Los Angeles, California, USA

319 employees (36 in marketing)

www.califiafarms.com

56% recommend to a friend

62% CEO approval